Hyundai Motor America presented the world debut of the HCD10 Hyundai Hellion Concept during a press conference at the Los Angeles auto show Wednesday. “The HCD10 Hyundai Hellion was designed to appeal to a diverse individualist customer,” said Joel Piaskowski, chief designer at the Hyundai Design Center. “Mindset and attitude are becoming the modern way to define new market segments and we feel the Hellion concept will do that. Hellion brings a new attitude to the Hyundai family. It’s the sibling who’s a bit mischievous and always outspoken.”
“The proportions of the HCD10 Hyundai Hellion make it look and feel tough,” said Marc Mainville, senior designer at the Hyundai Design Center. “Short overhangs allow for excellent attack angles for off-roading and the skid plates, muscular wheel flares and tow hooks convey Hellion’s strength.”
“The HCD10 Hyundai Hellion has a consistent design theme unifying the interior and exterior resulting in a very cohesive concept car,” said Martin Frost, senior designer at the Hyundai Design Center.
“The exterior is reflected throughout the interior with stretched surfaces creating interesting negative forms contributing to the perception of space.”
