The futuristic film car Audi RSQ was presented to the public for the first time on April 7, 2004 at the New York International Automobile Show. Audi tackles its most ambitious product placement project ever: For the epic event motion picture „I, ROBOT“, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith – a homicide detective in the year 2035 – solve a mystery that could have grave consequences for the human race. Fox releases “I, ROBOT“ in the U.S. on July 16; the film arrives in Germany in August.
In the near future, technology and robots are a trusted part of everyday life. In „I, ROBOT“, that trust is broken and one man, alone against the system, sees it coming. The film employs spectacular visual effects innovations beyond any ever put on screen, to bring a world of robots to life. The film is directed
by Alex Proyas (Dark City, The Crow) and is set in a world created by famed science fiction writer Isaac Asimov in his short story collection “I, ROBOT“.
For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. Audi engineers created a car for „I, ROBOT’s” incredible world of 2035.
The resulting Audi RSQ sport coupe is a visionary interpretation of Audi’s typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end with the typical single-frame grille in the movie.
The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story’s police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle.
In addition to the RSQ concept car, Audi supplied further volume-production cars which appear – in disguised shapes – in the movie’s traffic scenes. Audi also supplied the interior mock-up used for interior car scenes.
With this project Audi opens up a new chapter in product placement. Previously, the brand with the four rings has always supplied volume-production cars to movie productions. In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With „I, ROBOT“ and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities.
Audi has been participating as an automobile partner in major movie productions for several years. In addition to John Frankenheimer’s action classic “Ronin” with Jean Reno and Robert de Niro (1998), the brand with the four rings played the automobile lead in “The Insider” (1999) featuring Academy Award Winner Russell Crowe, “Mission Impossible II” (starring Tom Cruise, 2000), “The Mothman Prophecies” (starring Richard Gere, 2002), “About a Boy” (starring Hugh Grant, 2002) and Reese Witherspoon’s “Legally Blond 2“ (2003).
February 21st, 2008 at 7:34 pm
wicked car
March 19th, 2008 at 12:59 pm
Hi, that a futuristic car .A single 2/3 years children can drive this car as it contains robot as well as car. It has very cool desiegn and give a differnt look than other cars.
April 12th, 2008 at 10:37 am
This car is awesome i mean awesome i hope it comes out in real life soon
April 27th, 2008 at 1:45 pm
Audi has always been on top of the car production with concept cars. Their cars have always been well designed and their performance demands respect. Their body designs have also been successful in taking all of the attention on the road. Not only are their cars well priced but they are also well built.
When I saw “I Robot” I was sure that the car was computerized. For Audi to make a concept car solely for a Hollywood movie is very impressive. Once again, Audi has proven that thay are the future. From the futuristic design to the ball like wheels we can see that Audi has raised the bar for the other car manufacturers. It will be hard to beat a concept car that was built far ahead of its time.
Congratulations Audi!
-47
May 9th, 2008 at 9:12 am
Where do they get photos of my car?!?)))
I think, this is the best concept design of the ”car of future” i have ever seen!!!
May 14th, 2008 at 2:11 am
that is a well good car
June 29th, 2008 at 7:37 am
I think this car looks really nice I like it.
July 10th, 2008 at 1:49 pm
Omgggg its an amazing car wen n if it goes into production i be getting one of those if i have the money to do soo its lukin awesome gonna be hard to top for looks!!!
September 25th, 2008 at 3:41 pm
german enineering is incredible
i wouldnt b suprised if audi is the 1st company 2design cars that fly
they probably alrdy have the designs 4it
September 28th, 2008 at 1:01 pm
whoa that is slick
October 5th, 2008 at 11:30 am
no one can top that car and im 16 years old man if that car comes out i want to buy that car if i have the money it is worth it
im the 7th leter wword in the alphabet im a G
October 16th, 2008 at 4:42 pm
THe only problem is that Audi’s have a horrible record of break downs. I work for a warranty company that graphed out the number of nsured makes/models to the number of problems and Audi A4 & Audi A6 are the top of the list! Great looking cars, though and this one is fantastic looking!
October 29th, 2008 at 9:32 am
stunning and a good looking car , woulden’t mind taken a test drive though. lol .
November 27th, 2008 at 2:53 pm
Dude that car is cool. But what the article doesn’t tell us is if the car actually runs. As a soon to be driver, I find the question of weather it really runs to be vital.
December 11th, 2008 at 1:04 pm
Guys if the car ran they would say that it did so the car probably has a motor and can run but i don’t think that it can do more then roll in the movie it said in the commintary that they attached the car to a truck to get cammeras so i think that the car is cool and all but realisticly the car cannot move under its own power and if it does then some one invented a time mechen and pulled this baby back to us!!!!!!!!!
December 14th, 2008 at 12:12 pm
dude. its an R8 before they called it an R8. its not that special
December 16th, 2008 at 5:09 am
BEST CAR IN THE WORLD
December 16th, 2008 at 9:02 pm
OMG John buy me this car! You no who I am!
December 19th, 2008 at 6:00 pm
I,Robot and other movie are awsome, but I love the audi and I was partaly raised in Germany…
January 14th, 2009 at 3:00 pm
i want this car
January 26th, 2009 at 7:16 pm
That is a cool car. How would the sheres turn and how would they get it in there?
February 13th, 2009 at 12:02 pm
To Swampfox:
I dissagree with you. We have an Audi 80 and it has my age, 16 years old. My father never took care of it. But it had rare and not important damages (not more than 5). And it still works like the day my parents bought it.
As for the RSQ it sure is awesome! It has Audis unique design and it’s perfect!! Audi is the Top!! Especially at concepts!! For those who love Audi check out Audis top performance concept, R-Zero. 1 thing: 1091bhp!!!
http://www.sportscarcup.com/audi-r-zero/
February 24th, 2009 at 3:38 pm
WOW!
March 4th, 2009 at 3:36 am
WoWW
April 12th, 2009 at 2:34 am
cool
April 12th, 2009 at 2:34 am
very cool
April 12th, 2009 at 2:34 am
very very cool
April 15th, 2009 at 5:01 pm
cccccccccooooooooooooooooooolllllllllllllll
April 15th, 2009 at 9:43 pm
i am in love with this car
April 15th, 2009 at 9:44 pm
i am in love with this car
May 14th, 2009 at 3:09 am
O my world… it’s out of this world!!!
NICE NICE NICE!!!
June 3rd, 2009 at 12:01 am
I have an Embalado- Lambhorghini. i buyed that new one, and i want to Change Its Tyres With this Audi…..
June 4th, 2009 at 3:31 pm
oh really nice, it’s out of this world it’s very good to be true
June 24th, 2009 at 11:36 am
its cool that it can go on spheres i wonder if its V8? looks like it. actualy if cars like this were to be built i would wonder how the brake disks would be able to work.
July 12th, 2009 at 4:33 am
This is from this is from the move “I robot” whit Will Smit onley weels wear oval.
July 16th, 2009 at 4:57 pm
I LOVIN that i rode when i fell asleep the Audi were great!!! i have two audi car at my home
July 30th, 2009 at 12:32 am
i love this car…i dream with this car..i wish i could have it…nice car
September 2nd, 2009 at 4:10 am
SUX SO BADDDDDDD
September 2nd, 2009 at 4:11 am
AND U GUYS THINK ITS COOL -.-’ RETARTS, T0T4|_ R3T4RT5!
September 22nd, 2009 at 2:52 pm
omfg! what a car i soooooo want one does asda sell em lol XD
September 27th, 2009 at 6:11 pm
how does it move i has ball shaped wheels how are they attached
October 9th, 2009 at 7:34 am
this is the most stupidest concept car Ive seen why are audi tryin to change normal cars with steering wheels into a car that looks like it floats in space. Its not like audi can’t make cars there Great!!
but I would advise them to calm down with these concept thoughts
its peak
October 30th, 2009 at 8:07 am
i like the car
November 11th, 2009 at 10:56 am
this car is very cooooll and hot !! (L)
November 11th, 2009 at 4:15 pm
this car better come out soon