The futuristic film car Audi RSQ was presented to the public for the first time on April 7, 2004 at the New York International Automobile Show. Audi tackles its most ambitious product placement project ever: For the epic event motion picture „I, ROBOT“, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith – a homicide detective in the year 2035 – solve a mystery that could have grave consequences for the human race. Fox releases “I, ROBOT“ in the U.S. on July 16; the film arrives in Germany in August.
In the near future, technology and robots are a trusted part of everyday life. In „I, ROBOT“, that trust is broken and one man, alone against the system, sees it coming. The film employs spectacular visual effects innovations beyond any ever put on screen, to bring a world of robots to life. The film is directed
by Alex Proyas (Dark City, The Crow) and is set in a world created by famed science fiction writer Isaac Asimov in his short story collection “I, ROBOT“.
For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. Audi engineers created a car for „I, ROBOT’s” incredible world of 2035.
The resulting Audi RSQ sport coupe is a visionary interpretation of Audi’s typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end with the typical single-frame grille in the movie.
The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story’s police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle.
In addition to the RSQ concept car, Audi supplied further volume-production cars which appear – in disguised shapes – in the movie’s traffic scenes. Audi also supplied the interior mock-up used for interior car scenes.
With this project Audi opens up a new chapter in product placement. Previously, the brand with the four rings has always supplied volume-production cars to movie productions. In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With „I, ROBOT“ and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities.
Audi has been participating as an automobile partner in major movie productions for several years. In addition to John Frankenheimer’s action classic “Ronin” with Jean Reno and Robert de Niro (1998), the brand with the four rings played the automobile lead in “The Insider” (1999) featuring Academy Award Winner Russell Crowe, “Mission Impossible II” (starring Tom Cruise, 2000), “The Mothman Prophecies” (starring Richard Gere, 2002), “About a Boy” (starring Hugh Grant, 2002) and Reese Witherspoon’s “Legally Blond 2“ (2003).
March 20th, 2008 at 5:24 am
it is a gorgeous and a sexy car.like never made before
April 21st, 2008 at 9:18 am
i want this car!!
May 13th, 2008 at 9:18 pm
Oh my god this car is soo amazing i reallly want it!
<<< i am a 12 year old car fanatic….
May 26th, 2008 at 6:00 pm
I love this car. The best thing is it almost seams assif they could build it in a couple of years considering some of its features are visable on the new audi R8 (front end) which is a work of art itself.
June 3rd, 2008 at 11:25 am
I love this Audi RSQ Sport Coupe cocept car, and do you have any pictures of the interior or any other really nice ones and if you have a futuristic interior in one of the other car you have in your possession. Email back A.S.A.P.
June 3rd, 2008 at 11:31 am
I love this Audi RSQ Sport Coupe cocept car, and the creators of the car must have spent hundreds of the hours figuring out every possible way that they could improve on this cars design to look a little better because the doors look remakable. The car is really awsome.
June 28th, 2008 at 11:38 am
if the company wants i can be a partner in this investment. i have no problem with money. i like the idea
October 21st, 2008 at 9:53 am
waoooooooooooo nice car
October 29th, 2008 at 10:59 am
I realy like this car and when I get some I be sure that I have this car.
October 31st, 2008 at 10:06 am
nice car yall got in your page people
December 1st, 2008 at 12:50 pm
OMG! this car is so fuckin AWESOME!!!!
December 6th, 2008 at 2:58 pm
this car is immense like sick blud,
looks like its floatin bissfully on a beautiful lake in the sunny country, ahh to be that car. orgasm material!!
December 18th, 2008 at 7:22 pm
This Car Suck!
February 22nd, 2009 at 10:13 am
IT IS SEXY LIKE ME
February 22nd, 2009 at 10:19 am
its SEXY
like me
February 28th, 2009 at 5:13 am
its awsome, better than mercedies
April 5th, 2009 at 4:02 am
i just love it!really,its much better than any i have seen.Just AWESOME!!!!!
May 8th, 2009 at 7:14 pm
this car is so cool i want to by it if i can
September 13th, 2009 at 2:22 pm
the only problem that i would think is the wheel cover things hitting the ground, but otherwise it looks like a very cool car!
December 4th, 2009 at 3:58 am
wheel coverings are removable ^_^
January 16th, 2010 at 1:53 pm
Wouwww,…fantastic car, who had this car? Ohh my God,..i will married u,….
March 4th, 2010 at 2:40 am
THE AUDI RSQ is really the best it,s functions are very nice and it belongs to this generation
March 8th, 2010 at 9:14 pm
Looks exactly like an R8