The Fiat Seicento is a city car produced by the Italian company Fiat, introduced in late 1997 as a replacement for the Fiat Cinquecento. The Seicento did not differ much from its predecessor, retaining the same engines, chassis and general dimensions, although it did gain a minor 9 cm in length (total length of 3.34 m). The design was similar too, in which the Seicento kept the same 3-door hatchback body, instead of the 5-door mini MPV look seen on many Korean city cars. Like its predecessors, the Cinquecento and Polski Fiat 126, the Seicento is built in Fiat’s factory in Bielsko-Biala, Poland. From 1998 to April 2004, 1.1 million examples of the Seicento had been produced. Click here to read more.. »
Scribbled on August 9th 2008 in
Fiat,
Fiat Seicento
Retro is still cool, according to Fiat, which has already tapped into its past for a new badge and created a fashionable range of merchandise featuring its logo style from the 1920s.
The latest Fiat 500—cinquecento in Italian—is also about reestablishing Fiat’s Italian pride. Five years ago, Fiat was in dire straits and seemed certain to fall into the arms of General Motors under an agreement made in 2000. Sergio Marchionne, a Canadian-Italian businessman, was appointed CEO of Fiat in 2004 and given the freedom to do whatever it took to turn the company around. His first action was to negotiate a divorce settlement with GM, which ended up costing the General $2 billion. A jubilant and now cash-rich Fiat put ads in newspapers throughout Italy proclaiming, “Fiat is Italian again.” Click here to read more.. »
Scribbled on July 10th 2008 in
Fiat,
Fiat 500
