Hyundai Motor America presented the world debut of the HCD10 Hyundai Hellion Concept during a press conference at the Los Angeles auto show Wednesday. “The HCD10 Hyundai Hellion was designed to appeal to a diverse individualist customer,” said Joel Piaskowski, chief designer at the Hyundai Design Center. “Mindset and attitude are becoming the modern way to define new market segments and we feel the Hellion concept will do that. Hellion brings a new attitude to the Hyundai family. It’s the sibling who’s a bit mischievous and always outspoken.” Click here to read more.. »