2008 Lexus IS350

Lexus tried to play in this field when it introduced the IS 300 in 2001, but company officials readily admit that the first IS never delivered “a total Lexus experience.” However, according to Bob Carter, Lexus group vice president, the all-new 2006 Lexus IS 350 is meant to take “dead aim at setting a new standard of class-leading performance.”

As the burgundy IS 350 I’m piloting deftly drifts through the sharp left-hander, before straightening out and rocketing away with all 306 horsepower churning from its 3.5-liter V6, I realize the car is indeed superbly refined, supremely confident…and subtly uninspiring.

There’s no denying that the new IS 350 is bursting with cutting-edge technology. In fact, Lexus is quick to point out the many “segment firsts” offered on this latest model, including direct fuel injection, keyless entry and start, adaptive (and bi-xenon) headlights and radar cruise control. So if “setting a new standard of class-leading performance” means offering the first sport sedan with “steerable” headlights, precollision safety technology and push-button engine starting, Lexus has succeeded.

But as capable and solid as the car feels when tearing along Angeles Crest Highway, I’m left with an undeniable impression — I’d rather be driving a BMW 3 Series.

Less Than the Sum of its Parts?
Is this because the IS 350 lacks performance? Not at all. The 3.5-liter V6 has everything from dual VVTi (meaning both the intake and exhaust valve timing can be varied) to roller rockers to direct fuel injectors. The direct fuel injectors are backed up by port fuel injectors that can further improve cold weather starting and fuel economy while also reducing emissions. All of these systems work together to give the engine a broad, flat power band from idle to redline.

But despite all the advanced technology under the hood, the engine’s performance further reflects Lexus’ conundrum. How else can you describe an ultra-advanced, ultrarefined 306-hp engine that doesn’t feel thrilling after mashing the accelerator pedal?

While the overly subdued exhaust note plays a role in killing the excitement, it goes beyond simple acoustics. The thrust of the engine itself was somehow muted, even as it pulled a 6.1-second 0-to-60 time (Lexus claims 5.6 seconds is possible, but this was the best we could get from our preproduction test unit). Maybe it’s the 350 pounds gained over the previous IS 300, which was rather a flyweight at 3,150 pounds versus the 3,500-pound IS 350. Maybe it’s the relaxed nature in how the engine goes about its business.

Whatever the cause, the car doesn’t feel as fast as a 306-hp sedan should as it zips to 60 mph. It does, however, beat the last 330i and A4 we tested (both equipped with six-speed manual transmissions) by 0.5 and 1.6 seconds, respectively. It also blasted through the quarter-mile in 14.2 seconds, smoking the German competition by about the same 0.6 to 1.5 seconds.

Keep in mind that this car is basically a shortened GS, as both models use the same platform and the same type of double-wishbone front suspension and multilink rear suspension (the suspension pieces themselves are different between the GS and IS). Also remember that a full battery of Lexus’ electronic driver aids (ABS, EBD, BA, TRC, VSC and VDIM) lurks just below the surface, ready to “assist” the driver — whether he wants the assistance or not.

That last item is really the issue here. While ABS and Electronic Brakeforce Distribution (EBD) are accepted technologies on most sport sedans today, the inability to disable Traction Control (TRC), Vehicle Skid Control (VSC) and the Vehicle Dynamics Integrated Management (VDIM) system is troublesome. Technically, you can disable traction control, but every time we did it allowed only a split second of wheel spin before re-engaging. How does this affect the car’s ultimate handling capabilities? In our slalom test it averaged 64.1 mph. Not a bad number, but slower than the A4’s 64.6 mph and the 330i’s 66.4. See, sometimes the driver knows better.

The upshot of all this technowizardry is that the Lexus IS 350 is a truly fearless and capable high-speed conveyance. We experienced the car at both a closed-course racetrack and on the aforementioned Angeles Crest Highway, and under both circumstances it performed unflappably — if a bit antiseptically.

Our test car had the optional performance package that included 18-inch wheels, stiffer shocks and a half-inch lower ride height. These items add to the car’s sporty nature, but they also make you aware of nearly every road imperfection. We didn’t mind it, but traditional Lexus customers might.

The electronic power steering has good weighting, though we’d prefer more feedback through the wheel. And the VDIM system does allow for a power slide here and drift there while making its presence almost — almost — undetectable. If you prefer your sport sedans serene over spirited and unperturbed over unabashed, then this could be your ideal car.

A Sport Sedan Pedigree It’s Got.
The six-speed automatic is Mercedes-Benz-like in its ability to pick a proper gear, and when put in the “Power” mode the transmission downshifts readily and holds gears between corners, aiding corner entry speed with effective engine braking. The steering wheel paddles further add to the experience, though the paddles themselves feel a bit plasticky. We’re still not happy about the lack of a manual tranny (you can get one in the IS 250), but this automatic makes the most of the situation.

Aiding the responsive transmission is a set of decisive four-wheel disc brakes that enhances the car’s composure. Whether blasting between apexes or hauling it down from 60 mph during brake testing, the ventilated 13-inch front rotors and four-piston alloy calipers provide heroic levels of eye-popping stopping power. They also halt the car from 60 mph in 123 feet, though that’s 13 feet more than the 330i and about equal to the A4’s 122.

Of course there’s more to the modern sport sedan than steering feel and exhaust tone. In terms of cabin design and luxury amenities the IS 350 is truly a class leader. Everything from the soft-touch dash and door panels to the supple leather seats exudes high quality. The seats on our test car were heated and ventilated, and they provided soothing comfort along with effective side bolstering during rapid travel.

Rear seating isn’t as palatial, which surprised us given the IS 350’s growth from the old IS 300 days. The answer lies in the wheelbase, which is 1.2 inches shorter than the new 3 Series and offers minimal rear legroom. If you regularly carry adults — or even large children — in the rear seat they won’t be happy back there.

Happiness can be found in the list of high-tech features offered in the IS 350. The Gen-5 navigation system is the latest in digital mapping, and it displays through a new VGA monitor capable of 32,000 colors. Other features, like an optional Mark Levinson audio system and standard auxiliary input (think iPod) add to the car’s high-end demeanor. Advanced safety technology, including knee airbags, full-length side curtain airbags and an industry-first dual-chamber front passenger airbag confirm Lexus as ahead of the curve on many levels in this segment.

In fact, if you were to ask us, “What’s the most advanced, refined and confident sport sedan under $40,000 today?” we’d very likely tell you it’s the Lexus IS 350. And if you then asked us, “Which modern sport sedan would you most like to own and drive?” we’d tell you “The BMW 3 Series.”

A very solid, capable and desirable luxury sedan the IS 350 is. And if you simply focus on acceleration numbers, you could even say it’s “the new standard of class-leading performance.” Now, where are the BMW keys?

Lexus was smart about increasing the ES’s usability without making the car unwieldy. The new car hasn’t grown in overall length, but its wheelbase is up 2.2 inches (to 109.3 inches) over the previous ES.

The platform, which is tweaked in size rather than fully redesigned, has reduced overhangs and more space for the doors, which eases ingress and egress. Overall width is up only 0.39 inch while the track width increases by 1.2 inches, producing a proportionally larger footprint. These new dimensions put the ES securely in the realm of other midsize players like the Nissan Maxima, Saab 9-5 and Volvo S80.

Despite the longer wheelbase, Lexus wasn’t able to defy physics with the ES. It might be easier to get in and out, but interior space is almost identical to that of the old car. In fact, front legroom is the same as the previous ES and rear legroom is increased only 0.3 inch. It’s also heavy. At 3,580 pounds the ES bears no small burden on its powertrain.

Under the hood there’s an updated 3.5-liter V6 good for 272 hp and 254 lb-ft of torque. The dual-overhead-cam design utilizes four valves per cylinder controlled by variable valve timing hardware. This latest version of VVT-i adjusts timing on both the intake and exhaust cams, which increases power and fuel economy while reducing emissions.

There’s also a new six-speed automatic transmission which delivers the power to the front wheels and is smaller, using 20 percent fewer parts than the previous five-speed. Shifts can be manually controlled using the sequential-style sport shifter. The tranny also adjusts shifts to account for engine conditions, driving habits and component wear.

In measured testing, the ES’s newfound power paid off. Mash the throttle and there’s no denying that it has significant thrust for a luxury sedan. Despite its rather hefty curb weight, the ES hit 60 mph in 7.1 seconds and went on to record a quarter-mile time of 15.2 seconds at 94.6 mph. That’s only 0.2 second slower than the Acura TL, a decidedly sportier car.

Even during maximum acceleration with the throttle pinned and the tranny fluidly linking gears, you’re reminded this is a luxury car. It’s exceptionally quiet, engine noise is barely perceptible and there’s virtually no road discord. Drive like a normal human being, and you’ll be in one of the quietest environments we’ve tested during a 70-mph cruise (67.5 decibels).

Little has changed about the fundamental suspension design of the 350 — it still uses struts front and rear. The previous car’s Adaptive Variable Suspension option is replaced by conventional dampers tuned to meet a specific comfort/performance trade-off.

It works. On the road, the ES has noticeably better ride control than we expected. Even over small rises at triple-digit speeds it maintains composure. There’s a subtle but controlled frequency to its chassis pitch which strikes the precise balance a car in this class should have. It is exactly what it claims to be: a perfect compromise between the couchlike driving experience of an American luxury car and the well-damped ride of a Japanese sport sedan.

Seven-spoke 17-inch wheels come standard with the ES, but our test car was fitted with the optional graphite-finish 10-spokers which come with the ultraluxury package. Each wheel on our test car wore a 215/55-R17 Michelin Energy MXV4 S8 all-season tire. Summer tires are available on the standard wheels.

Through the slalom, the ES’s weight was obvious, and body roll was abundant on its way to a 60.9-mph pass. That’s slower than most cars its size, but faster than the last Toyota Avalon and Buick Lacrosse we tested.

The ES 350 is fitted with four-wheel disc brakes with ABS and Electronic Brakeforce Distribution. Featuring 11.7-inch front rotors and aluminum rear calipers, the ES brakes hauled the sedan down from 60 mph in 123 feet — a respectable number for a car in this class.

Inside the ES is a combination of indulgent shapes and textures that are as functional as they are pampering. There’s real walnut trim in the center console and door panels, and optionally, on the steering wheel. Leather, which is added with the premium package, is available in three colors: Cashmere, Light Gray or Black.

The ES has perhaps the most functional ventilated seats we’ve experienced. If you’re buying this car for its luxury features, go all the way and get these seats. Their leather is the most flowing, ductile material we’ve ever experienced in a car seat. Its perforations allow cooling air a direct shot at the target, making them as functional as they sound. Seat heaters were also great at quickly and evenly warming the goods on cool mornings.

Ten-way adjustability makes finding the right driving position easy. But in a car like the ES, it’s the details that matter. Our test car was fitted with the power cushion extender which increases or decreases the length of the seat bottom cushion underneath the thighs, allowing support for both long- and short-legged drivers. As if that wasn’t enough, the ES can link seat position to two different key fobs. Using this feature, position is automatically adjusted according to which key fob is used to access the car — another example of custom tailoring.

Even with the pamper factor in overdrive, Lexus hasn’t lost sight of Camry-like usability and safety. There are eight standard airbags hidden in the cabin plus two optional side airbags for the rear seats. The shifter is a familiar Toyota job that’s housed in walnut trim. Gauges are straightforward and easy to read, with an 8,000-rpm tachometer on the left and a 160-mph speedometer on the right. Still, the ES doesn’t share a single dash panel or material with its less expensive Toyota sibling.

If you ask Newport Ned he’ll tell you that Lexus isn’t the world’s most exciting carmaker. He’s right, because the new ES isn’t going to blow you away with insane speed or outrageous curves. What it will do, however, is up the ante for other manufacturers competing in the segment. It offers more power, more convenience and more luxury than the car it replaces, and it should have an almost identical base price.

As of this writing Lexus hasn’t announced official pricing for the ES 350 although the outgoing ES 330 starts at $32,300. “Expect little change in the base price,” said John Hanson, Toyota’s national manager of product communications. “There will be higher-priced option packages, however.”

An ES 330 equipped similarly to our 2007 Lexus ES 350 test car will set you back $37,925. When the cars arrive in April, we predict you’ll be able to get a car like our tester for less than $40,000. And that’s about what Nancy wants to spend

The Lexus sedan is rear wheel drive only (the first rear wheel drive hybrid ever offered) and uses hybrid technology that is similar to the Lexus RX400h SUV currently on the market. The price of the Lexus 450h GS Hybrid Sedan is in the $40,000 – $50,000 range with gas mileage equivalent to a 2-liter, 4-cylinder vehicle (25 mpg city / 28 mpg highway) and rated as a super ultra-low emission vehicle (SULEV).
The Lexus hybrid car employs a 3.5 liter V6 engine combined with an electric motor and horsepower equivalent to a 4.5 liter V8 (300+ hp). Acceleration from 0-60 mph is under 6 seconds. By comparison, the Lexus Hybrid RX400h SUV will do 0-60 mph in just 7.3 seconds, which is quite peppy for an SUV.

The Lexus 450h GS Hybrid Sedan employs the use of an electric motor, or permanent magnetic motor, as they are calling it. The motor is expected to be equal to or slightly more powerful than that currently used in the Lexus Hybrid RX400h SUV.

According to Lexus Vice President of Marketing Mark Templin, “Once again, we’ve applied our formula of no compromise engineering – this time to a luxury sport sedan which proves to us that hybrid power trains can work superbly in virtually any application. It’s very important to continue pursuing substantial reductions in fuel consumption and emissions, while continuing to improve performance and driving pleasure. Our customers wouldn’t have it any other way.”

Though there is much excitement surrounding the introduction of the Lexus hybrid car, there is also some criticism as well. The critics are wondering out loud if Lexus is compromising fuel economy by delivering its 300+ horsepower performance. The Prius, they say gets around 60 mpg while the Lexus 450h GS Hybrid Sedan is only in the mid to high 20’s. Despite the criticism, though, the Lexus 450h GS Hybrid Sedan opens up a whole new market, for those who want luxury, better performance and fuel efficiency all in one car.

One might think that Lexus’ motivation is to sell more hybrid cars. That is not so, according to Lexus. Their motivation is simply to sell more Lexus cars. With the addition of hybrid technology, Lexus expects to do just that: sell more cars.

Lexus LF-A Takes on Roadster Form
The engineers and designers at Lexus continue to use their groundbreaking LF-A premium sports car concept as a medium for expressing their ideas about what a high-performance sporting vehicle not only can be, but should be. In this latest expression of the LF-A, they have removed the car’s top to create a high-performance roadster.

The LF-A Roadster is based on the sturdy yet lightweight carbon-fiber and aluminum body used for the LF-A coupe, which helps maintain the structure’s strength and rigidity even without a top.

Like its coupe counterpart, the LF-A Roadster is powered by a high-revving V10 engine that approaches 5.0 liters in displacement. The V10, capable of more than 500 horsepower and test-track speeds greater than 200 mph, is mounted in front of the passenger compartment but behind the front-axle centerline in what the LF-A’s engineers refer to as a “front-mid” configuration.

The engine is connected via a torque tube and propeller shaft to a transaxle that is controlled by paddle shifters. The torque tube is a structural member that adds rigidity to the drivetrain and chassis while also reducing vibration.

Styling is rooted in the Lexus L-Finesse design philosophy, conferring the LF-A Roadster’s front end with a compact, low-profile, aerodynamic shape. Like its coupe counterpart, the LF-A Roadster stands just 48 inches tall, but the Roadster configuration adds a speed adaptive rear wing.

The rear is marked by a pair of wrap-around, arrowhead-shaped taillights that bracket a pair of large grilles. These grilles vent the heated air from the car’s two rear-mounted radiators into the LF-A Roadster’s aerodynamic wake. The radiators are fed cool air by two large intake ducts mounted just above the rear wheel wells. This aft radiator positioning not only allowed the designers to keep the car’s front profile low and tight but also aided the LF-A’s chassis engineers in their search for optimal weight distribution.

Helping to provide balance and scale to the design, which features an overall length of 175.6 inches and a wheelbase of 102.6 inches, are high-performance tires on turbine-styled alloy wheels. The front tires are 265/35 R20s, while the rears are 305/30 R20s. Like the LF-A coupe, the brakes consist of 14.2-inch cross-drilled, vented discs up front, and 13.6-inch cross-drilled, vented discs at the rear. The front brake calipers are six-piston units and the rear calipers use four pistons each.

An “F” logo, located on each front fender of the Roadster, indicates the vehicle’s status as a part of the new “F” marque. The name is derived from the original “F” designation for the first Lexus LS prototype. That vehicle was internally coded “Circle-F,” with the “F” standing for “flagship.” The Circle-F designation further evolved into the code name Flagship One, or F1, and the first F1 concept developed into Lexus’ first vehicle, the LS. Since then, the “F” code has come to signify a special vehicle program within Lexus that falls outside the normal engineering and development process. In addition, Fuji Speedway is the IS F’s home circuit, and the shape of the F-logo was inspired by many of the track’s turns. The all-new Lexus IS F sport sedan is the first production vehicle to carry the F marque.

Things appear to have gotten a lot more serious on the Lexus LF-A front in the last few minutes. A new prototype was spotted and photographed on the public roads around the Nürburgring, prompting increased speculation about the status of the LF-A program.

The latest prototype shows some more extreme, track-focused details. The new fixed rear wing replaces the retractable unit on the latest LF-A prototypes, and it reaches much higher, presumably to increase downforce. Some additional aerodynamic wings have been added in front of the front wheels. Everything about this car screams of increasing control at high speeds.

There remains the possibility that this hotter LF-A is some sort of race-prepared version, perhaps to do battle with the Nissan GT-Rs that have already begun winning races. But this prototype was clearly running on public roads as a pre-test shakedown, which doesn’t seem like something you would do with a solely race-prepared vehicle.

Regardless of the true destiny of this car, it looks like Lexus may have a little more up its sleeve with the LF-A than originally thought.

Specifications
Brakes & Tires
Brakes F/R:     ABS, vented disc/vented disc
Driveline:     Rear Wheel Drive
Tires F-R:     265/35 R20 – 305/30 R20
Engine
Displacement cu in (cc):     < 305 (< 5000)
Power bhp (kW) at RPM:     > 500(> 373) / n.a.
Redline at RPM:     n.a.
Torque lb-ft (Nm) at RPM:     n.a.
Type:     V10
Exterior Dimensions & Weight
Length × Width × Height in:     175.6 × 74.6 × 48
Weight lb (kg):     n.a.
Performance
Acceleration 0-60 mph s:     n.a.
Fuel Economy EPA city/highway mpg (l/100 km):     n.a.
Top Speed mph (km/h):     Approx. 200 (322)

Lexus IS F – 2008 Review: At one time or another, be it as a youngster with friends or while sacked out watching HBO on a dreary weekend, we’ve all watched one of those cheesy high school flicks in which the main character, in highly dramatized fashion, sprouts from a wallflower into the sudden focus on all the cool kids’ attention. The scenario varies, but usually includes a John Cusack look-alike knocking out the varsity quarterback, saving the prom queen, or drawing the delirious admiration of drunken teens as he pounds out some serious guitar licks at a party he had to sneak into.

This extension of established expectations is found beyond the bounds of straight-to-DVD movies, a fact proven with the launch, literally and figuratively, of the 2008 Lexus IS F. About two decades have passed since Toyota introduced American consumers to its newly-created premium brand, one that’s transformed from a slightly-veiled Japanese version of Mercedes-Benz to a class-leading favorite among car buyers seeking everything from entry-level IS 250 luxury to top-notch coddling from the capable LX 570. Aside from the Cadillac Escalade EXT pickup, Lexus had a competitor for most all segments. But there was something missing. Without any true performance models, luxury buyers intent on filling their garages with serious horsepower, handling prowess and muscular styling dismissed Lexus and filled their day test driving a BMW M3, Audi RS 4, the Cadillac CTS-V, or another equally capable sedan.

Enter the 416-horsepower IS F. You know, the baby Lexus that looks like it’s been off its be-nice medication for a few weeks, wears hardware with names like Brembo, and uses a unique secondary intake system to announce to all within earshot that the reservation list has been permanently amended. In other words, consider the luxury sport sedan party crashed.

Like the kid who has his breakout moment at the school dance, the IS F demands that we all view Lexus in a new light. Even so, is the IS F ready to hold the spotlight all on its own? Not quite – it’s fast, capable, comfortable, flashy, and competitively priced, yet it requires front end styling less reminiscent of a swollen nose and more of the “it” factor. But if Lexus’ history of success is any indication, we shouldn’t have to wait long.

Model Mix

With one trim and only a few options available, the 2008 Lexus IS F is perfect for car shoppers who dislike an abundance of choices. The list of standard features is quite long, including items such as rain-sensing windshield wipers; bi-xenon adaptive headlights; and a memory function that controls the heated exterior mirrors, power tilt and telescoping steering wheel, and heated, 10-way adjustable front sport seats. As you might expect, there’s also leather upholstery, the same 13-speaker sound system found on lesser IS variants, an MP3 jack, keyless ignition, and the usual bevy of goodies like power windows and door locks.

For shoppers desiring a bit more, Lexus offers the IS F with an optional 14-speaker Mark Levinson sound system pushing 300 watts and incorporating a six-disc CD/DVD changer; a touch-screen navigation system that features Bluetooth connectivity, voice activation, and a rear back-up camera; an intelligent cruise control system with pre-collision technology that tightens the seatbelts and readies the brakes for what it senses as an unavoidable collision; headlight washers; and a park-assist system.

Pricing

Lexus has priced the 2008 IS F at a cool $56,765, including a $765 destination charge. That’s about $20,000 more than a base IS 350 and $25,000 more than an IS 250. Clearly, the performance and visual flash associated with the F nomenclature don’t come cheap, but what might be more significant is how the IS F’s window sticker measures up amongst its classmates, the likes of which wear M, AMG, and RS badges. BMW has announced pricing for the redesigned M3 Sedan, which will come in at about $55,000 and the Audi RS4 sedan rings up at about $67,000 (Mercedes-Benz has not published pricing for its IS F fighter, the upcoming C63 AMG). With those figures in mind, it appears that Lexus IS F, while not exactly marked for the bargain bin, hits lots with a competitive price.

Outside

If you happen to catch the 2008 Lexus IS F whistling by at its top speed of 170 mph, there’s little likelihood that you’ll notice the visual cues that distinguish it from the IS 250 and IS 350. You’ll need to find one at rest to pick up on the F badges; 19-inch BBS forged-aluminum wheels rolling on 225/40 and 255/35 rubber front and rear, respectively; flared rocker panels; and a more pronounced rear spoiler, below which are vertically-stacked quad exhaust tips. But those modifications are relatively subtle compared to what’s been done up front. To accommodate the F’s larger engine, the hood features a noticeable bulge and the fenders have been widened to give the sedan a much more aggressive appearance while making room for upsized vents directly behind the front wheels. At the heart of the styling tweaks is an F-specific face that employs a larger grille with mesh inserts, a more pronounced bumper, and gaping lower air intakes with round fog lights serving as bookends.

Inside

In contrast to the exterior, the IS F’s interior is treated to less obvious modifications. Unlike the IS 250 and IS 350, the F version is dubbed a four-passenger sedan, a designation deemed appropriate thanks to a rear console that makes the center hump wholly unsuitable for even the plumpest of derrieres. Up front are sport seats featuring more substantial bracing and padding along with F badges on the outer edges and embroidered into the head restraints. Unique instrumentation includes gauges with blue LED illumination, while the sportiness factor is upgraded with aluminum pedals, blue stitching that complements the backlighting, and aluminum composite (read: fake) trim decorating the center dash.

Under the Hood

Lexus may be new to the world of luxury hot rod sedans, but even this newbie understands the bare essentials – lots of power, an intoxicating engine growl and exhaust note, and stout hardware designed to keep the whole package in line. To that end, the rear-drive IS F packs a 5.0-liter, 32-valve V-8 with direct injection pushing 416 horses at 6,600 rpm and 371 lb.-ft. of torque at 5,200 rpm. Redline is achieved at 6,800 rpm, and the EPA suggests drivers will record 16 mpg in they city and 23 mpg on the highway. Those are decent numbers provided in part by an eight-speed automatic transmission sporting a manual mode and paddle shifters. Backing up the powertrain are double wishbones up front and a multi-link setup under the rear, each with high-rate coil springs and upsized stabilizer bars. The speed-sensitive steering can be switched into sport mode for even more responsiveness; Brembo drilled rotors, about an inch larger than the stock discs found on the IS 350, work with high-friction pads that aim to bring the 19-inch alloys to a quick and sure stop.
Safety

When the needle’s pegged at 170 mph, you want to make sure you’re in a car packed with every conceivable safety feature. The IS F comes close with front-side airbags, knee airbags, side-curtain airbags, a tire pressure monitor, and a host of other technologies such as traction control, stability control, antilock brakes with electronic brake force distribution and electronic brake assistance, and Lexus’ Vehicle Dynamic Integrated Management (VDIM) system, which works with all of these components to keep the IS F on the road. Also available is the optional pre-collision system. The regular IS, on which the IS F is based, has received top marks from the Insurance Institute for Highway Safety.

Just a short drive away from the 24-hour glitz and “glamour” of the Vegas Strip is Lake Las Vegas, an affluent and well-manicured community that affords its residents and visitors a breathtaking view of the entertainment city’s skyline. It’s a place we called home for a few days while testing the all-new Lexus IS F, and as luck would have it Mother Nature coated the valley’s surrounding peaks with snow as we slept, proving that Nevada’s inner sanctum of sin can actually be quite beautiful. That type of scenery complemented the lake’s floating ice rink and the chilled air blowing across the desert. For people who want to enjoy Vegas action during the day yet escape after hours to a coddled and quiet place of rest, the Ritz Carlton at Lake Las Vegas is worth considering.

We skipped the city altogether, but the Ritz’s comfortable surroundings ensured we were well-rested and prepared for long days of romping along the perfect pavement found in the Lake Mead National Recreation Area. Our particular hot rod was coated in Ultrasonic Blue Mica, a color specific to the IS F, and came fully loaded with the Mark Levinson sound system, touch-screen navigation system, and more.
Performance

Until now, the 350 was the fastest IS variant, hitting a top speed of 142 mph and reaching 60 mph in only 5.6 seconds. That kind of performance is more than enough for even the most aggressive daily commuter, but it doesn’t hold a candle to the 416-horsepower IS F, which uses its bullish V-8 engine to score 170 on the top-speed-o-meter while passing the 60 mph mark in only 4.6 seconds. Obviously, anyone planning a test drive of the IS F needs to cleanse their mind of all they’ve come to know about Lexus, and prepare to introduce their senses to a new side of this Japanese luxury brand.

It starts with a tap of the push button ignition, followed by a healthy rumble emanating from the exhaust and a view of the speedometer and tachometer needles doing a full rotation before returning to their resting positions. Put some pressure on the oversized Brembos, slip the eight-speed tranny into drive, check the mirrors, and pound the go pedal with all your might. Make sure to hold on tight, as the IS F launches with tremendous authority, marked by negligible squat as the transmission glides through all its gears and the V-8’s secondary intake opens wide at about 3,600 rpm with an unmistakable roar. This is one of those cars that will indeed push you into its well-bolstered seats.

Impressive, yes, but some of us demand more control over our rides. The IS F satisfies that need, as well, thanks to the automatic transmission’s manual mode operated via up/down shifts on the gear lever or sizeable paddle shifters behind the steering wheel. If you’re having too much fun and lose focus, a single beep tells you its time to shift up and a double beep means you’ve got to get the rpm lowered before executing that downshift. Transitions are smooth, and Lexus suggests that in automatic mode they’re accomplished in 0.1 second – we didn’t pull out the stopwatch, but our gut reaction would seem to back up this claim. For those times when you and your IS F are stuck traveling amidst the masses, there will be time to appreciate the linear action of the throttle and the seamless operation of the transmission in regular ol’ drive, making this Lexus genuinely suitable for work and play.

Ride and Handling

If modern sport sedans were singularly about grunt, Lexus engineers could have bolted in the 416-horsepower V-8 and called it a day. Problem is, that’s not the case – today’s hot rods need to tackle corners with the same tenacity as drag strips. To accomplish this, the 3,780-lb. IS F packs a performance nut’s dream collection of handling hardware, including Brembo discs and calipers and high-rate coil springs fastened under all four corners. The result is a luxurious four-door that feels immensely stable at speeds best reserved for the oval, provides impressive grip by aggressive 19-inch rubber on gradual sweepers, and offers a minimal amount of body roll in tight turns. Push the IS F real hard at high speeds and the front end will unleash a bit of understeer, but it’s hardly enough to truly complain about, and to its credit, the ride during gentle commutes is a bit stiff but well short of jarring. Turn off all the traction control systems and the IS F will wag its tail with ease, not to mention allow its driver to execute one helluva brake stand.

Without the benefit of track time, we were left to test the IS F’s limits on deserted roads, and we determined that any limits regarding capability will almost always be imposed by the driver and not the car. Simply put, unless you’re a regular on the F1 circuit, the IS F will never leave you wanting. Part of that is due a speed-sensitive steering system offering plenty of feedback and response in normal mode, even more so when the Sport button is pressed behind the steering wheel, and those well-modulated Brembos that slow things down in a hurry. After a few days of abuse, the upsized discs never exhibited any shuddering or fade, though there was a coarse feeling transmitted through the brake pedal after repeated hard stops. We’d be content with the stock stoppers, but word is a ceramic brake package will be available for drivers desiring the ultimate in brake components.

Comfort

Since the 2008 Lexus IS F is designed to be driven with more enthusiasm than the regular IS, the front seats feature a stronger frame and a substantial bump in side support. In hard corners the driver and front passenger are kept relatively still by the thick bolsters, yet the 10-way power adjustable seats are soft enough to be plenty comfy while stuck in traffic or traveling for hundreds of miles at highway speeds. Of course, the inclusion of multi-setting heat, a power tilt and telescoping steering wheel, and padded door sills and armrests helps, too.

In terms of room, there’s enough to accommodate a wide range of body types up front, but the rear seat, limited to two passengers with the addition of a standard center console, is tight, especially when long-legged friends are riding shotgun. If you’re looking for a sports car that will transport you and three of your buddies or family members in comfort, the IS F is a better choice than a two-door coupe, but don’t be surprised if full-grown rear seat passengers start asking “Are we there yet?”
Controls

Controls for the IS F have been carried over from the IS 250 and IS 350. Equipped with the optional touch-screen navigation system and Mark Levinson sound package, we found our tester’s primary buttons to be within easy reach and very intuitive. Those on the door panels were also laid out well, as were the steering wheel-mounted buttons. If we were to make changes, they’d include the inclusion of a simple fan-speed dial and not controls buried in the touch-screen display, and heated seat buttons included with the climate controls instead of being placed forward of the gear lever.

Quality

Tolerances and build quality on the IS F are so good, it seems as though Lexus is daring buyers to find fault. We can even imagine the scenario: “Go ahead,” says the white-coated engineer, his arms crossed in front of him, “find the quality control problem on this car.”

We certainly didn’t. Lexus has built its reputation on carefully assembled cars, and this one is no exception. If anything, it looks like they’ve put a couple of extra people on the fit and finish section of the assembly line on this car. Take the exterior, for example. Gaps between body panels are minute, and you’d need a micrometer to determine any variance between them. Paint quality is excellent, as if Lexus miraculously found metal in precisely the color it needed, rather than spraying pigment on it.

The same is true inside. Everything you look at, touch, smell or, we imagine, taste feels high quality. The leather on the sport seats is sublimely comfortable and sensuously soft. The fact that they grip you is practically a bonus. The carbon fiber trim on the center console may be over the top, but the weave itself is straight. The headliner is a soft material that’s echoed on the headliner, the door tops are soft as is the dash top, and even the hard plastic pieces are feel durable and lack any sort of cheapness. It’s as carefully assembled as the exterior, too. The gaps between panels on the dash and doors is miniscule. Even areas that are historically difficult for even corporate parent Toyota – such as the joint between the pillar covers and the headliner – are close to perfection.

The only thing we could find – and we mean the only thing – was a seam on the sun visor that was sharp. It stands out not because it’s a big deal on its own, but because it was so unusual to find in this car.

Selling Points

Shoppers considering a luxury sport sedan will find a lot to appreciate in Lexus’ first attempt at meeting their needs. Among the highlights are the 416-horsepower V-8 with its vicious intake growl, a smooth and quick-acting eight-speed automatic transmission that’s ready for interactive fun or a tranquil ride to work, Brembo brakes that are all business all the time, and a modified suspension system which offers a pleasing balance between a comfortable ride and sports car handling. Then there’s technology such as eight standard airbags and an optional pre-collision/intelligent cruise control system, and a base price that makes the 2008 IS F highly competitive amongst its well-known competitors.

Deal Breakers

After a long bout of testing, we discovered that as much as we loved the aggressive sound the secondary intake makes whenever the tachometer needle climbs north of 3,600 rpm or so, well, that aggressive sound comes out whenever the tachometer needle climbs north of 3,600 rpm or so. There are times when you want to simply drive or have a conversation not interrupted by an explosion of noise from under the hood. Granted, that may be a rare request, but it’s something to consider. There are also the tight rear quarters, admittedly more of an issue for those along for the ride than they would be for you, the lucky driver.
Competitors

Lexus has set some serious competition in its sites as it aims to put the IS F on the shopping lists of car buyers considering the BMW M3, Mercedes-Benz C63 AMG, and Audi RS 4. Based on pricing for the 414-horsepower M3 and 420-horsepower RS 4, the $56,765 Lexus is well positioned on the affordability scale, and those 416 ponies under the hood put the IS F right on par with the German heavyweights. But for you domestic fans, or horsepower junkies in general with superfluous quantities of cash, the updated 550-hp Cadillac CTS-V soon destined for public consumption will certainly demand equal attention.

Specifications

Test Vehicle: 2008 Lexus IS F
Base Price: $56,765 (including a $765 destination charge)
Engine Size and Type: 5.0-liter V-8
Engine Horsepower: 416 at 6,600 rpm
Engine Torque: 371 lb.-ft. at 5,200 rpm
Transmission: Eight-speed automatic
Curb Weight, lbs.: 3,780
EPA Fuel Economy (city/highway): 16/23 mpg
Length: 183.5 inches
Width: 71.5 inches
Wheelbase: 107.5 inches
Height: 55.7 inches
Legroom (front/rear): 43.9/30.6
Headroom (front/rear): 37.2/36.7
Max. Seating Capacity: Four
Max. Cargo Volume, cu.ft.: 13.3

This new big hybrid from Lexus is deceptively fast. When you floor the gas pedal, the tach needle flicks almost instantly at the bidding of the continuously variable transmission to 6000 or more rpm, a point at which the new 5.0-liter V-8 pumps out about 389 horsepower.

This is seamlessly supported by a 221-hp electric motor, and together the two machines send 438 horses to all four wheels through a Torsen center differential.

Because the transmission is stepless and the two motors are so quiet in operation, the sensation is one of eerie understatement as the 5220-pound sedan hurls itself down the road. Lexus proudly claims a 50-to-70-mph time of 3.5 seconds, and we beat that by 0.4 second at the test track.

We also beat the company’s 0-to-60-mph forecast of 5.5 seconds by a 10th and matched its quarter-mile claim of 13.8 seconds. All these results are significantly quicker than those recorded by the Lexus LS460L, which was 500 pounds trimmer when it was tested for our January 2007 issue.

The fuel consumption should be about the same as the LS460L’s — which requires 6.2 seconds to hit 60 mph. Under the 2008 EPA testing regime, the LS600hL is rated at 20 mpg city and 22 highway. We estimate that for 2008 the LS460L will have a rating of 17/25. More telling is that our observed consumption with the LS460L was 13 mpg, whereas the LS600hL returned 20 mpg during its week-long visit with us.

Lexus claims this car has V-12 performance with V-8 fuel consumption, and it’s hard to argue with that comparison unless the V-12 in question is in a Mercedes-Benz twin-turbo model, and in that instance, Lexus should expect to get its butt kicked.

This new Lexus hybrid is extraordinarily quiet, with particular attention paid to suppressing noise wherever it’s found. There are additional insulators around the V-8’s cylinder-head covers. The inverter has a reinforced case to reduce the high-frequency vibrations these devices usually emit.

And there are myriad other techniques and materials used to bring noise levels down to about half of those found in other luxury cars, according to Lexus’s measurements. (We tested a prototype, so we’ll have to wait for a production-car test to verify this claim.)

The company also paid extraordinary attention to safety in the 600, adding advanced precollision with brake activation to the extensive array of safety mechanisms. This system detects objects, determines the likelihood of a collision, and then applies the brakes up to 40 percent of maximum force without any action by the driver.

Along with frugality, a SULEV emissions rating, and the massive elastic surge of acceleration, the 2008 LS600hL proclaims its unique status with blue-tinted badges and that proud (and long) trunklid insignia. Will that be enough to justify the price premium? We — and Lexus — are betting it will.

VEHICLE TYPE: front-engine, 4-wheel-drive, 5-passenger, 4-door sedan

ESTIMATED PRICE AS TESTED: $115,000 (estimated base price: $110,000)

ENGINE TYPE: DOHC 32-valve 5.0-liter V-8, 389 hp, 385 lb-ft; DC permanent-magnet electric motor, 221 hp (battery limited to 49 hp); combined system, 438 hp

TRANSMISSION: dual-range continuously variable automatic

DIMENSIONS:
Wheelbase: 121.7 in Length: 202.8 in Width: 73.8 in Height: 58.3 in
Curb weight: 5220 lb

C/D TEST RESULTS:
Zero to 60 mph: 5.4 sec
Zero to 100 mph: 12.4 sec
Zero to 110 mph: 14.8 sec
Street start, 5-60 mph: 5.7 sec
Standing ¼-mile: 13.8 sec @ 106 mph
Top speed (governor limited): 130 mph
Braking, 70-0 mph: 171 ft
Roadholding, 200-ft-dia skidpad*: 0.75 g

FUEL ECONOMY:
2008 EPA city driving: 20 mpg
C/D-observed: 20 mpg

Lexus was looking for something special when they contacted FiveAxis tuning to add their touch to their new performance vehicle the Lexus ISF for the Sema Auto Show.GT Channel recently interviewed Troy Sumitomo of FiveAxis tuning who goes on to talk about the wide body kit added to this Lexus ISF. This is probably the widest ISF you will ever see, totaling in at a total of 6 inches wide. The So Cal tuning company also threw on its own custom 20-inchers on the the ISF to complete the widebody look. For engine modifications on this Japanese racer, FiveAxis added a custom exhaust and Stage II engine package.

From conceptual design, to manufacturing, to final product, Five Axis handles all their work under one roof. Troy Sumitomo graduated from the esteemed Art Center of Design with a BS in Automotive Design back in ’92 and hasn’t looked
back.

Learning the ropes at other fabrication companies, Troy eventually struck out on his own and started Five Axis in 1995. The name Five Axis derived from an actual computer-aided manufacturing (CAM) system. These 3D, five sided, computer programmable machines are setting the standard in the engineering field and is the weapon of choice for Troy and his company.

Starting in a quaint 800 sq/ft locale in Santa Ana, Five Axis has grown into a 22,000 sq/ft metropolis in Huntington Beach, CA. From concept cars to one-off custom parts, if you can dream it, Five Axis can bring it to reality.

Tires

• Yokohama Advan Sport
F: 245/30 ZR20
R: 295/25 ZR20

Suspension

• Tein Adjustable Coil-over Suspension

Brakes

• Brembo GT Brake System F: 380×32mm 2-Piece Floating Disc with 6-piston Monobloc Caliper
R: 345×28mm 2-piece Floating Disc with 2-piston Caliper

Lexus IS-F FiveAxis 2008

Interior

• Uniquely Appointed Five Axis Design Interior Trim and Color Enhancements
• Chilewich floor mats

Seats

• Five Axis Design Sculpted Front and Rear Seats Upholstered in Alcantara with Garrett Basket Weave Leather and Stainless
Steel Woven Inserts

It is a high performance two-seater sports car projection for the year 2054.
This futuristic car has a strong muscular design theme, with extreme cab-forward seating, and wheels spaced out to each corner, and proportions so unusual that at first glance it’s hard to tell the front from the rear. This is Lexus’ vision of sports cars of the future.

At least that’s the vision of the future in Steven Spielberg’s upcoming film “Minority Report,” starring Tom Cruise. The film, based on a short story by science fiction writer Philip K. Dick, is an action-detective thriller set in Washington, D.C. in 2054, where police utilize a psychic technology to arrest and convict murderers before they commit their crime. Tom Cruise plays the head of this precrime unit and is himself accused of the future murder of a man he hasn’t even met.

When it came time to conceptualize automotive transportation for the futuristic setting, Spielberg turned to Lexus as a potential partner. “I’ve been driving a Lexus SUV,” Spielberg said. “And I thought Lexus might be interested in going into a speculative future to see what the transportation systems and cars would look like on our highways in 50 years. The result of that exploration is something that elevates and transforms driving into an environmental experience.”
Imagining the Future

Conceptualizing and creating the film’s 2054 setting – including its transportation systems – began nearly three years ago. From the outset, Spielberg wasn’t interested in creating a fantastical science fiction film but, rather, a future reality film. The first step was to call together a diverse team of designers and futurists to speculate on what the year 2054 might actually look like. Among the participants were conceptual artist Harald Belker and representatives from Calty, the Toyota/Lexus design studio in Southern California.

Discussions were wide-ranging and included topics such as the future of medical advancements, social theories, defense issues, advertising, infrastructure, technology, workplace and household appliances, and of course, cars. There was talk of new inventions, including iris colorants, anti-boredom gelcaps, additional alphabet letters, spray meat, and magnetic levitation transportation systems.

These early sessions would inform much of the design of the futuristic world of “Minority Report.” Belker – whose film credits include “Batman & Robin,” “Inspector Gadget” and “Armageddon” – was commissioned to design the film’s vehicles, including cars for a vast urban magnetic levitation (MAG-LEV) system, as well as an individual off-system car for driving outside the city. Lexus provided design and luxury cues for the cars, and gave Belker the lowdown on advanced interior technology. “That sophisticated, forward thinking for cars is really a hallmark of Lexus,” says Belker.
The MAG-LEV System

In the film’s design for its Washington, DC setting circa 2054, a mass transportation system uses electrical/magnetic energy – much like that which sends a bullet train speeding along – with horizontal and vertical surfaces covered with “roadways” made of magnetic discs that support and propel various vehicles. In this accident-free, computer-controlled system, vehicles move at speeds of 80 to 100 miles per hour. In the city’s transportation layout, private pods, taxis and multi-passenger cars all negotiate the MAG-LEV system. As cars travel, they make seamless transitions between vertical and horizontal surfaces.

“We discussed how a future goal will be individual transportation within a mass transport system,” says Belker. “The discussion gravitated from traveling in personal cabins, into the direction of a futuristic car which works on a MAG-LEV system – something between a capsule and a car.”

The result is a car which travels up an apartment building, for example, to “dock” at a person’s residence. Once there, a door slides open that doubles as a living room window; at that point, the car’s seats can even provide additional seating in the living room. While parked, the car performs maintenance checks, auto-repairs, recharges and self cleans.

When residents enter their car to depart back onto the system, they are essentially stepping from the living room into another room of the house. In fact, inside the car, the seats and furnishings bear more relation to a room environment than a car. Highly-styled, comfortable seats conform to individual bodies; seating configurations can be changed so passengers can face forward or each other. The entire environment lends itself to a video screen which allows the “driver” to perform a multitude of functions. . .none of which has to do with driving.
The Off-System Sports Car

For scenes calling for Cruise’s character to drive outside the city limits, a radical red off-system sports car was designed and tailor-built to fit the star. While this car isn’t likely to be on Lexus showroom floors in 2054, the red Lexus sports coupe is more similar to present-day vehicles-featuring the familiar four wheels and designed to be driven on a traditional road system. In designing the sports car, Belker says, “the goal was to create something unlike anything seen before, and really give it the ’WOW!’ effect. We set out to have a lot of fun with it for a big bang impact.”

In the end, this futuristic Lexus – designed as a high-performance, two-seat personal sports car – flexes a muscular design with the ultimate in cab-forward seating; a low, enclosed wheelbase for sportiness; aggressive lines, and proportions so unexpected that, at first glance, it’s not entirely evident which end is the front and which is the rear.

Conceptually, this sports car features an electric engine, heads-up instrumentation with night vision and organic recognition capability, color-selectable body panels (changeable with a simple owner voice command), DNA recognition entry and ignition system, and auto valet – a feature that allows the car to drop the owner off at a desired location, park itself for recharging, and arrive for owner pick-up at the commanded location.

The all new 2007 Lexus LS 460 has arrived all dressed up and ready for the prom. Gone is the conservative me-too styling that made the LS look like a homely version of the previous generation Mercedes S-Class. The new Lexus styling direction, called L-Finesse, gives the LS its own look and identity. We have already seen examples of L-Finesse styling with the gorgeous Lexus GS and most recently with the introduction of the second generation Lexus IS and the new 2007 Lexus ES350.

Since its inception in 1989 as a 1990 model, the Lexus LS has been a ground-breaking car, daring to compete head-to-head with the German luxury car manufacturers, and doing it at a price tens of thousands less than the prevailing top guns. In short order, the LS worked its way into the hearts and minds of automotive journalists, many describing it as possibly the best car in the world.

Shortly after the original LS was introduced, it began garnering awards for its quality, performance, and dealership experience with a string of first place wins from J. D. Power and Associates for initial quality, customer satisfaction and dependability.

During the press conference in Detroit, Jim Press, President and COO of Toyota Motor Sales, USA, told us that “a five-year-old Lexus LS is more problem free than a brand-new car from either of the leading German competitors”. I personally can vouch for that statement because I owned a first generation Lexus LS400 and I would have to say that it was the most trouble free car I have ever owned. (not to mention the fact that I bought it used with 76,000 miles on it)

2007 Lexus DashLexus continues to boast about their pursuit of the perfect car, so let’s see how close they have come to that goal.

They have obviously resolved their biggest shortcoming, bland styling, with the new L-Finesse design cues that makes the LS460 a distinctive, stylish car.

Another shortcoming with some people was rear seat room. Most of the upscale competitors have long wheelbase cars to provide real stretch-out space in the rear seat. So for 2007, the LS will now be available in both a normal wheelbase and long wheelbase models.

Lexus is all about quiet, and the LS has always been the quietest Lexus. For 2007, additional steps were taken to better control the sounds that this car makes. The goal was to eliminate noise wherever possible or tune the sound so that it is in keeping with a luxury car atmosphere. A Takumi (“feeling master”) has been employed at Lexus to make sure that any sounds that the car makes, will impart the feel of high quality. This includes things like the sound that the doors make when closing (or opening for that matter), the sounds that the windows make when going up or down, even the sounds that the switches make when they are activated.

In fact, a great deal of effort went into the design of the many electric motors that are in the LS460 in order to make sure that, either they are completely silent, or the sound that they do make ads to the quality of the experience.

Lexus has always paid a great deal of attention to the controls and displays on the LS to make sure that everything is logical and easy to understand and operate, even for those of us who do not get along very well with technology.

On the road, the LS460 was as quiet as billed. I didn’t get a chance to drive it back to back with the previous LS430, but it was at least as quiet and probably more so. On the road, the ride and handling were sublime. While it is certainly not a sport sedan, the steering felt intuitive with a fine feeling of control in any driving situations I encountered. Cornering was flat and controlled despite the soft ride, a notable achievement.

The LS460L is a large car, but it felt almost nimble and certainly easy to control. It is as close to a magic carpet as you are apt to find this side of a 6-figure price. Acceleration was smooth and powerful and every bit as good as the Mercedes S550. At full throttle, the 8 speed automatic transmission shifted through the gears with no noticeable dips in the solid G-forces I was feeling. The transmission even has a manual mode so that you can shift it through the eight speeds yourself. At light throttle, the shifts were almost undetectable.

There are many thoughtful touches inside and outside to make life easy, from the power seat belt height adjusters to the duplicate power seat controls for the passenger seat that are within easy reach of the driver. The driver can easily pre-position the passenger seat so that if the last passenger had the seat reclined, the next passenger won’t fall back unexpectedly when entering. Small touches, but nice to have.

The available GPS navigation system now includes real-time traffic reporting. The system will indicate where construction zones or accidents are located or which roads have congested traffic by using colored arrows along the route, Green for an open road, Yellow for congestion and orange for a traffic jam.

2007 Lexus Rear SeatThe system currently covers 22 major metropolitan areas utilizing the XM NavTraffic™ service to display up-to-the-minute traffic information including traffic speed, accidents and construction areas. The first year of this service is free after which time there will be a small annual charge.

The new fifth generation navigation system displays in English, French and Spanish and contains map information for the continental United States and Canada. The system contains over eight million points of interest including gas stations, restaurants, cash machines, banks, and many other types of locations.

The navigation system can now be controlled by voice command while you are driving. All this information is now stored on a 30 GB hard disk drive instead of a DVD disc. The hard drive is also used for music storage allowing you to keep 4000 of your favorite songs on tap.

Also included with the navigation system is a more extensive Bluetooth interface that allows you to connect with a Bluetooth compatible phone and make and receive calls through steering wheel controls and voice activation. The system can be paired with up to 6 mobile phones and store 1000 phone book entries.

Self Parking
Another optional feature that elicited wows when the LS460 was announced last January was a system that would allow the car to actually park itself. You simply pull up to a parking space and place the Intelligent Park Assist system into self-park mode. After that, all you have to do is keep your foot lightly on the brake pedal. The car will do the rest, automatically steering into the space for a perfect park each time.

We tried out this feature and it worked as advertised, however it was rather sensitive to the speed you allow during reverse operations. If you let it go too fast or too slow, it displays an error message on the screen and cancels the operation. You also need a parking space at least 4 feet longer than the car to complete the maneuver. To initiate self park, you would pull up to the car in front of the parking space and place the car in reverse. The screen changes to the rearview camera image with a rectangular box and 4 arrows. You tap the arrows until the box is in the space where you want the car to wind up in. Once you have that done, tap a button on the screen and let go of the wheel. As you ease the car back, the steering wheel begins to turn into the space. When it reaches a certain point, the wheel spins in the other direction to complete the park. You then have to manually shift into drive and pull forward if necessary, but the car wound up exactly where you set it to go.

The long wheelbase model is 203 inches long and has a special luxury package available for the rear seats that includes a right rear seat that not only reclines, but has an “ottoman” that extends out to serve as a footrest. This rear seat also has an extensive massage system that allows you to control the type and intensity of the massage. The system also includes a DVD entertainment package and a hidden cooler compartment.

Many of the options for the normal wheelbase LS460 will be standard on the LS460 L, including: a GPS navigation system, power open & close trunk lid, four-zone automatic climate control with overhead diffuser and XM Satellite Radio with real-time traffic displays and dynamic rerouting.

The standard Lexus Premium Audio system is no slouch with its Six-disc in-dash CD changer, Digital Sound Processor (DSP), Automatic Sound Levelizer (ASL), Electronic crossover network and MP3/iPod® audio input plug with 10 speakers. But the real news is the available Mark Levinson® audio system which will include a 7.1-channel speaker architecture with reference surround sound, Discrete 5.1 channel playback, MLS (7.1) 24-bit surround logic processing and 19 speakers. This is all gobblyygook to me, but an audiophile should be impressed. It certainly sounded good to my untrained ears.

Here is how the 19 speakers are laid out:

* Six titanium cone speakers will be arranged across the dash
* a woofer will be located in each front door
* three speakers will be in each rear door
* four satellite speakers will be in the rear roof pillars
* a woofer will be located in the rear package shelf.

While sitting in the back seat, we watched a movie on the large screen that dropped down from the headliner. Sound was piped through the 19 speakers of the Mark Levinson system. The movie was U-571, a WW-II submarine flick with lots of action scenes. I have to tell you that it felt like I was actually on the sub in the middle of all the depth charges going off. The experience was better than any movie theater I have ever been in. Add to that the fact that I had the seat giving me a shiatsu massage as my feet were up on the built in ottoman and you will understand why my fellow journalists had to practically drag me out so they could have their turn.

This rear seat package is part of the Executive Class Seating Package that is available as an option for the LS460-L. It includes the high rez DVD screen that drops down electrically. The cabin is configured as a 4 passenger car with an additional console that divides the rear seat area. The console includes a control panel that can control a number of features like the four zone climate control giving everyone in the car their own thermostat.

There are also radio controls, power seat controls and a cooler between the seats. The right seat can recline and an ottoman deployed for the busy executive to catch a few winks as he or she is chauffeured to their destination. Too much sun? Push a button to control sun shades in the rear doors and rear window. Need a massage?, pull a remote out of the console and control the type and intensity of the massage.. The Executive Class Package is a $12,675 option.

The climate controls also have been enhanced on the new LS. Once you set the desired cabin temperature, the system will not only monitor air temperature, it will also monitor the body temperature of the occupants and adjust the outlet temperature to compensate. There is even an optional heated steering wheel.

The new LS 460 is so named for the new 4.6 liter engine that produces a whopping 380 horsepower, which is 102 ponies more that the already powerful 2006 LS430. Standing start to 60 miles per hour is a blistering 5.4 seconds, which beats many high end performance sedans. The difference here is that the LS460 does it with a whisper instead of a roar.

Now, normally when you increase the size and output of an engine, gas mileage suffers, but not in this case. The LS460 will get 19 mpg for city driving and 27 mpg on the highway, which is actually better that the LS430 which had an EPA rating of 18 city and 25 highway.

2007 Lexus EngineMuch of the credit for this increased performance and efficiency has to go to the new new V8, which is the first new engine design in the 17 year LS history. This power plant has an 11.8 to 1 compression ratio which is extremely high. This is made possible by the new fuel injection system which has two injectors per cylinder, one that squirts directly into the combustion chamber under extremely high pressures, and the other that feeds fuel into the port just above the intake valves. This design allows for extremely tight control of fuel delivery for maximum efficiency.

Four overhead cams with VVT-iE (Dual Variable Valve Timing with Intelligence) and the first use of an electrically controlled valve timing system help maximize intake efficiency, especially during cold starts. The camshafts are of a new, hollow design and are now driven by a chain instead of a timing belt for improved reliability and reduced maintenance costs.

Another reason for the added efficiency is the first ever 8-speed automatic transmission. With eight forward speeds, you could spread the ratios out to have a lower first gear for improved off-the-line acceleration, and a higher top gear for better fuel economy on the highway. The transmission case is no larger than the previous 6 speed and has been engineered for lower weight, increased rigidity and quieter operation.

The front suspension has been reengineered for better ride and handling and has one of the best turning radius in its class with a curb to curb turning circle of 35.4 feet. The long wheelbase model is 36.7 or 37.4 with the optional 19 inch wheels and tires.

The new long wheelbase LS460 L is being positioned to compete directly with the best cars in the world, most notably the Mercedes Benz S550, BMW 750 iL and Audi A8L.

The L will have many features that are optional on the regular wheelbase LS as standard, so expect the price to go where no Lexus has gone before. Prices have not been announced yet, but we will have them posted here as soon as they are.

The LS460 and LS460 L will both be rear-wheel drive cars. All-wheel drive will not be available for the 2007 model year, which is too bad, because many people in the northern states have expressed a strong interest in that feature. It will, however be standard on the upcoming LS600h L which will be the top-of-the-line Hybrid version of the Lexus LS. Lexus tells me that the all-wheel drive system used in the LS600h can be adapted to the LS460 and LS460L. I expect that we should see that option on the standard sedans in the next year or two.

In April 2006, Lexus revealed the details on a Hybrid V8 Ultra Luxury LS that will not only provide more power, but outstanding fuel economy for a large luxury sedan. We expect to see close to 500 horsepower. That’s V12 territory, but with fuel economy comparable to that of the most fuel efficient V8s. This new ultimate Lexus will be called the LS600h L and have all-wheel drive and a dual-stage electronically controlled, continuously variable transmission.

The LS hybrid is expected to carry a Super Ultra Low Emission Vehicle (SULEV) rating. A SULEV rating means the LS 600h L has nearly 70-percent cleaner emissions than the “cleanest” of its competitors.

The LS600h L is expected to be the quietest car ever made. It is so quiet that engineers had to go back to the drawing board to redesign all the electric motors and switches because they were becoming noticeable for the first time.

The new Hybrid LS is expected to arrive in Lexus showrooms in April of 2007 and will probably reach 6 figures, placing it on the “List of things to buy when I hit the lottery” category for most people.

At the same time the Hybrid LS 600h L is introduced, Lexus will also make available a new Advanced Pre-Collision System as an option for all LS models. This system is so advanced, it will even detect pedestrians. Two small cameras mounted at the front of the car, in conjunction with millimeter-wave radar, are sensitive enough to detect not just large metal obstructions such as cars but also smaller nonmetallic objects, such as humans.

A third camera, mounted on the steering column, monitors the driver’s face. If the camera sees that the driver is looking away for a few seconds or more, and something is in the car’s path, then it alerts the driver first with a warning chime and a flashing light. If that doesn’t get the driver to react, the system can begin to gently apply the brakes on its own. The system will also reprogram the steering ratio to quicken the steering response. While all of this is happening, the system automatically cinches up the passenger restraints and prepares the brake system to respond with full force when activated by the driver in anticipation of a possible impact. Once the emergency is averted, the car will then reach out and slap the driver a few times to wake him up (just kidding, that’s his wife’s job)

So we have beauty, brains, brawn, stamina, and the swagger of an underdog that has proven every point it ever tried to make. That is the 2007 Lexus LS. The LS460 and LS 460 L should be in Lexus showrooms by late October 2006 with the Hybrid LS600h L coming around April 2007 as a 2008 model. Place your order soon, the demand for these cars will most likely be greater than the supply for a while. The line forms to the right.

2007 Lexus LS460L Right Rear

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Specifications
LS460 LS460 L
Engine Type 4.6 liter 32 valve double overhead cam (DOHC) V8 with variable valve timing
Horsepower 380 @ 6,400 RPM
Torque 367 @ 4,100 RPM
Fuel Recommended Premium unleaded.
Transmission 8-speed sequential shift automatic
Drive Type rear-wheel drive
Tires – Standard
Tires – Optional 235/50R18 all-season tires
245/45R19 summer (Touring package)
Overall Length 198.0″ 202.8″
Wheelbase 116.9″ 121.7″
Width 73.8″ 73.8″
Turning Diameter 36.7 feet curb to curb 37.4 feet curb to curb
Curb Weight 4,245 lbs. 4,330 lbs.
Fuel Tank

22.2 Gals.
Miles Per Gallon (EPA) city 19 , hwy 27.
Acceleration 0 to 60 5.4 Seconds
Base Price $61,000 $71,000

2007 Lexus LS460 Luxury Sedan
380 horsepower V8 Engine
8-speed shiftable automatic transmission
Xenon HID Headlamps
Acoustic windshield glass
16 way power driver’s seat and 12 way power passenger seat
Three position memory for driver
Power seat belt height adjuster for front seats
Smart Access with keyless start
Power tilt and telescope steering wheel
Power tilt and slide moonroof
Dual zone front climate control with smog filter and automatic recirculation control
Charcoal-activated clean air dust and pollen filter
Body heat sensor that helps maintain desired temperature for all occupants
Electronic parking brake and brake hold function
Vehicle Dynamics Integrated Management (VDIM) system (advanced stability control)
Heated electrochromic outside rearview mirrors with puddle lamps (mounted on the underside of mirror housing), and power folding function
Rain-sensing wipers
Grain-matched wood trim for center console, dash and door panels
Wood and leather-trimmed steering wheel
Cruise control
Homelink® programmable garage door opener
First aid kit
Lexus Premium Audio with Six-disc in-dash CD changer, Digital Sound Processor (DSP), Automatic Sound Levelizer (ASL), Electronic crossover network and MP3/iPod® audio input plug with 10 speakers
Dual stage driver and front passenger airbags (twin-chamber airbag on passenger side)
Curtain shield airbags
Side airbags for driver and front passenger
2-stage knee airbags for driver and front passenger

Adaptive Front lighting System (AFS)
Direct-type Tire Pressure Monitoring System

30 GB Hard Disc Drive (HDD) Navigation System with voice activation, Bluetooth® (including steering wheel controls), rear back-up camera
Laminated side glass
Headlamp washers
Power door closers
One-touch open/close power trunk lid with jam protection
Climate-controlled front seats and heated rear seats
Heated steering wheel
Power rear sunshade
Individual vanity mirrors in rear seat area
Four-zone automatic climate control with overhead diffuser
XM Satellite Radio with real-time traffic displays and dynamic rerouting
GPS Navigation with Bluetooth®, rear back-up camera and XM Satellite Radio capability with real-time traffic displays and dynamic rerouting

Mark Levinson Reference Surround Audio with 19 speakers, 450 watts of power and less than 0.1% Total Harmonic Distortion (THD). Includes DVD/CD changer and 30 GB Hard Disc Drive (HDD) Audio

Pre-Collision System (PCS) with Dynamic Radar Cruise Control
Advanced Parking Guidance System
Intuitive Park Assist
One-touch open/close power trunk with power door-closer
Comfort Package – includes: Front climate control seats (heated and cooled), Rear seat heaters, Heated steering wheel, Headlamp washers, Rear power sunshade

Comfort Plus Package – includes: Comfort Package (listed above), Rear power seats with power headrests, Rear side airbags, Rear climate control seats

3-Mode Air Suspension with Variable Gear Ratio Steering (VGRS)
Luxury Package – includes: Rear power seats with power headrests and memory, – Rear side airbags, Rear climate control seats (heated and cooled), Semi-aniline leather seating surfaces with additional leather trim on armrests, Ecsaine headliner

Rear Seat Upgrade – includes: All options from Luxury Package, Four-zone rear A/C with air purifier, additional rear air ducts and ceiling-mounted air diffuser with additional wood trim, Rear Cool Box, Power rear door sunshades (two per window), Rear audio control panel

Executive Class Seating Package – includes: All options from Luxury Package and Rear Seat Upgrade Package, 4-person seating configuration with fixed console and retractable table with wood trim, 45-degree power recline right rear seat with multifunction massage and legrest, Rear seat DVD Entertainment System with power-opening 9” VGA screen, Leather trim for lower instrument panel, Infrared rear-seat body-temperature sensors

Touring Package – includes: Sport-tuned air suspension, 19” five-spoke wheels with 245/45YR summer tires, Variable Gear Ratio Steering (VGRS), High-friction brake pads with larger high-performance rotors.

Since its debut in 1989, Lexus has developed a reputation for the luxury and reliability of its vehicles, along with the quality of its customer service. In 2007, consumer ratings firm J.D. Power and Associates named Lexus the most reliable brand in the U.S. based on its Vehicle Dependability Survey, a measure of over 53,000 vehicle owners and the problems they experienced in the first three years of vehicle ownership. It was the thirteenth consecutive year that Lexus achieved this top rating. In recent years, Consumer Reports has also named Lexus among the top five most reliable brands in its Annual Car Reliability Surveys of over one million vehicles nationwide. Additionally, Lexus ranks highly on surveys of dealership service experience. The British Top Gear and Auto Express satisfaction surveys have had Lexus at the top of their ratings since the entry of the luxury division, with reliability and quality among the main selling points of Lexus around the world.

Lexus’ slogan is The Pursuit of Perfection.

History

The origins of Lexus

In 1983, Toyota Chairman Eiji Toyoda summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world’s best?” This question prompted Toyota to embark on a top-secret project, codenamed F1 (“Flagship” and “No. 1 vehicle”). The F1 project, which eventually became known as the Lexus LS 400, aimed to develop a luxury car that would expand Toyota’s product line, giving it a foothold in the premium segment and offering both longtime and new customers an upmarket product.[4] The F1 project was inspired by the success of the Toyota Supra sports car and the luxury Toyota Cressida models.[5] Both the Supra and Cressida were rear-wheel drive cars with a powerful 7M-GE/7M-GTE engine. The successful launch of the Acura marque by Honda three years prior also influenced Toyota to advance its plans for a luxury division. Around this same time, Nissan would unveil plans to create its own luxury division, Infiniti, while Mazda and Mitsubishi considered developing luxury flagships. Toyota would serve as the parent company with Lexus being a separate division.

Toyota researchers visited the U.S. in May 1985 to conduct focus groups and market research on luxury consumers. That summer, several F1 designers rented a home in Laguna Beach, California to observe the lifestyles and tastes of American upper-class consumers. Toyota’s market research concluded that a separate brand and sales channel was needed to present its new luxury flagship, and plans were made to develop a new network of dealerships in the U.S and in other markets.

The Lexus brand

In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand.[5] Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words “luxury” and “elegance.”[6] According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember, although Lexus in Australia claim the original name is short for Luxury Export to United States. (LExUS).

Just prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. Upon reflection, the court lifted the injunction, deciding that there was a low likelihood of confusion between the two products.

The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted their obsessive attention to detail, became “The Relentless Pursuit of Perfection.”

The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized “L” within an oval, and according to Toyota was rendered using a precise mathematical formula. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.

The launch of Lexus

In 1989, after an extended development process involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, around 450 prototypes, and over $1 billion in costs, the F1 project was completed. The resulting flagship, the Lexus LS 400, had a unique design, sharing no major elements with previous Toyota vehicles, with a new 4.0 L V8 gasoline engine and rear-wheel drive.

The LS 400 debuted in January 1989 at the North American International Auto Show in Detroit. The following September, Lexus vehicles officially went on sale at a network of 73 new Lexus dealerships across the U.S. The LS 400 was sold along with a smaller sibling, the Toyota Camry-based ES 250. The launch of Lexus was heralded by a multi-million dollar advertising campaign in both television and print media. Lexus subsequently launched in the United Kingdom, Switzerland, Canada, and Australia in 1990.

The LS 400 was widely praised for its silence, well-appointed and ergonomic interior, fine engine performance, outstanding build quality, aerodynamics, fuel economy, and value. (In some markets, it was priced against mid-sized six cylinder Mercedes-Benz and BMW models, while offering size, performance, and quality comparable to their full-size cars). It was generally regarded as a major shock to the European marques, but was criticized by some automobile columnists for anonymous styling and a suspension regarded as too compromising of handling for ride comfort. Nonetheless, the LS 400 won several major motoring awards when released.

In 1990, during its first full-year of sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the vast majority being of the LS model. By 1991, sales had increased to 71,206 cars in the U.S. market, making Lexus the top-selling luxury import in the U.S. That same year, Lexus earned first place in J.D. Power’s studies on initial vehicle quality, customer satisfaction, and sales satisfaction. Lexus also introduced two new models in 1991, the SC 400 coupe and ES 300 sedan. The SC 400 (designed in tandem with the Japanese market Toyota Soarer) shared the LS 400’s V8 engine and rear-wheel drive design, while the ES 300 replaced the ES 250 and became Lexus’ best-selling sedan. The GS series came to America in 1993 after being in Japan for 2 years as the Toyota Aristo. In 1996, Lexus introduced its first luxury sport utility vehicle, the LX 450. In 1998, Lexus debuted the first luxury crossover SUV, the RX 300 and the second generation of the GS 300/GS 400 sedans.

Lexus has grown to become the top-selling automotive luxury brand in the United States. In 2006, Lexus sold 322,434 vehicles in the U.S., more than any other luxury competitor, foreign or domestic. In terms of volume, Lexus has been the number one selling luxury marque in the largest automotive market for the past seven years. Lexus vehicles are now available in over forty countries across the Americas, Europe, Asia, and Oceania, and the Lexus marque ranks as the fourth-largest luxury car brand in the world by volume. Lexus was finally introduced to the Japanese market on July 26, 2005, ending domestic sales of Lexus-similar models under separate brands. The compact IS sedans, convertible SC, and mid-size GS sedans became available in Japan in the 2006 model year.

The Lexus flagship sedan has been upgraded in four successive generations and premiered in 2006 as the all-new LS Series. This latest generation of the LS adds both standard and long wheelbase versions (LS 460 and LS 460 L), along with greater luxury and technological appointments than previous models, including an automated parallel/reverse parking feature. The LS 460 was awarded International Car of the Year and World Car of the Year in 2007.

Lexus’ full vehicle lineup now includes the IS, ES, GS, and LS series of sedans, the SC convertible coupe, and the RX, GX, and LX ranges of luxury sport utility vehicles. The IS and ES sedans are positioned towards the entry-luxury consumer, with the IS performance sedans catering to the luxury sport segment, and the larger front-wheel drive Camry based ES catering to the comfort luxury segment. The GS performance sedans are focused on the mid-size luxury sport sedan market. Lexus’ luxury SUV lineup progresses in size with the RX crossover SUV, mid-size GX, and full-size LX models. Designed for the high-end luxury consumer, the convertible SC and the flagship LS sedans complete the Lexus model range.

Lexus directly competes with other luxury brands, such as Audi, BMW, Jaguar, Mercedes-Benz, Porsche, Saab, and Volvo in Europe, Cadillac and Lincoln in the US, and Acura and Infiniti in Japan.

Recently, Lexus has added hybrid vehicles to its lineup. In 2005, Lexus introduced the world’s first hybrid luxury SUV, the RX 400h. This vehicle combined gas and electric motors for increased power, improved fuel efficiency, and lower emissions relative to traditional, gas-powered equivalents. In 2006, Lexus unveiled the GS 450h, a performance hybrid sedan with a V6 gas-electric powertrain and rear-wheel drive. In 2007, Lexus launched the LS 600h and LS 600h L hybrid versions of its LS flagship series, featuring V12 power and torque with conventional V8 fuel economy and emissions. Lexus terms the powertrain setup in its RX 400h, GS 450h, and LS 600h/LS 600h L vehicles as Lexus Hybrid Drive, with each hybrid model being the halo vehicle in their respective lineups.

In January 2007, Lexus announced a new F-marque performance division, which would produce racing-inspired versions of its luxury performance vehicles. The first of this line, the IS-F, made its debut at the 2007 North American International Auto Show, accompanied by an exotic supercar concept, the LF-A. The Lexus F-marque line is designed to compete with the high-performance, motorsport-derived lineups of the leading European and American luxury brands. The IS-F debuted with a 5.0 liter V8 engine generating more than 400 hp (300 kW), along with numerous performance enhancements. Detailed specifications for the LF-A have yet to be released.

In the U.S. and Canada, the full Lexus model range is sold, including almost all gasoline- and hybrid-powered variants. The hybrid flagship LS 600h L is offered in the U.S. and Canada, while the LS 600h and LS 600h L are both offered in Europe, Japan, and other countries. The diesel-powered IS 220d is only available in Europe, where the ES sedan and GX/LX full-size SUVs are not sold; similar versions of the latter models are sold under the Toyota brand in Europe. In recent years, Lexus has broadened its model range internationally as part of its ongoing global expansion, with new vehicle launches in Europe and Asia.

Lexus models

* IS – entry-level luxury car RWD/AWD
o 2008 IS 250/IS 250 AWD/IS 350/IS 220d/IS-F
* ES – mid-size FWD
o 2008 ES 350
* GS – mid-size RWD/AWD
o 2008 GS 350/GS 350 AWD/GS 460/GS 450h
* LS – full-size RWD/AWD
o 2008 LS 460/LS 460 L
o 2008 LS 600h/LS 600h L
* SC – coupé/coupé convertible RWD
o 2008 SC 430
* RX – mid-size crossover SUV
o 2009 RX 350/2008 RX 400h
* GX – mid-size sport utility vehicle
o 2008 GX 470
* LX – full-size sport utility vehicle
o 2008 LX 570

Production model history

* IS – compact RWD/AWD
o 2000 IS 200/IS 300
o 2006 IS 250/IS 250 AWD/IS 350/IS 220d
o 2009 IS-F
* ES – mid-size FWD
o 1990 ES 250
o 1992 ES 300
o 1996 ES 300
o 2003 ES 330
o 2007 ES 350
* GS – mid-size RWD/AWD
o 1993 GS 300
o 1998 GS 300/GS 400
o 2001 GS 430
o 2006 GS 300/GS 300 AWD/GS 430/GS 450h
o 2007 GS 350/GS 350 AWD/GS 460
* LS – full-size RWD/AWD
o 1990 LS 400
o 2001 LS 430
o 2007 LS 460/LS 460 L
o 2008 LS 600h/LS 600h L
* SC – coupé/coupé convertible RWD
o 1992 SC 300/SC 400
o 2002 SC 430
* RX – mid-size crossover SUV
o 1998 RX 300
o 2003 RX 300/RX 330
o 2006 RX 400h
o 2007 RX 350
* GX – mid-size sport utility vehicle
o 2003 GX 470
* LX – full-size sport utility vehicle
o 1997 LX 450
o 1999 LX 470
o 2008 LX 570

Concept vehicles

* LF series concepts
o 2003 LF-X – crossover
o 2003 LF-S – luxury sedan
o 2004 LF-C – convertible
o 2005 LF-A – sports coupe
o 2006 LF-Sh – hybrid luxury sedan
o 2008 LF-Xh – crossover
o 2008 LF-Ch – compact luxury hybrid
o 2008 LF-A – roadster
* Past concept vehicles
o 1994 Italdesign Lexus Landau – hatchback
o 1995 Lexus FLV – minivan
o 1997 Lexus Street Rod – roadster
o 1997 Lexus SLV – sport luxury vehicle
o 1997 Lexus HPS – sports sedan
o 2003 Lexus IS 430 – sports sedan

Design and technology

Lexus design has traditionally placed an emphasis on targeting world-class luxury vehicle standards. Key Lexus attributes, emphasized from the first Lexus LS model onward, include aerodynamics, performance, smooth ride, interior ergonomics, quiet cabins, fuel efficiency, safety, and reliability. General characteristics are summarized in the Lexus IDEAL philosophy (Impressive, Dynamic, Elegant, Advanced, and Lasting), which guides the development process of each Lexus design. Each Lexus vehicle also must fulfill over 500 specific product standards known as Lexus Musts ranging from steering wheel responsiveness to leather seat stitching. Technological innovations on Lexus vehicles include advanced safety systems, powertrain designs, and vehicle comfort, convenience, and entertainment features.

In the vehicle cabin, Lexus has incorporated touchscreen navigation system interfaces across the entire model range, eschewing knob-style rotary button systems. SmartAccess, the smartkey entry and startup system on new Lexus vehicles, senses owner proximity and responds to touch. Instrument panels feature electroluminescent Optitron gauges, first introduced on the original LS, for improved clarity. Dealer-adjusted Lexus Personalized Settings allow owners to customize operation of door locks, lighting, and other vehicle features. Lexus cabin storage compartments, cupholders, and visors open at the same speed for a harmonious effect. New features introduced on the fourth generation LS, never before seen in luxury vehicles, include the first production eight-speed automatic transmission, shiatsu and shoulder massagers, ceiling climate diffusers, and four-zone climate control with infrared body temperature sensors.

Lexus vehicles were among the first to offer surround sound premium audio systems, partnering initially with stereo firm Nakamichi and since 1998 with high-end audio purveyor Mark Levinson. The latest Lexus sound systems incorporate digital sound imaging and multiformat capabilities. Along with premium audio, Lexus designers have focused extensively on improving the quiet of their cabins, a tradition going back to the first LS 400 when sound-absorbing foam was injected into structural passages around the cabin. More recent techniques include sound-absorbing sun visors, acoustic glass windshields, and modulated power window motors. The Lexus Hybrid Drive systems used on the RX, GS, and LS hybrid models involve quiet electric motors, with the overall hybrid system tuned for increased power, while retaining environmental and efficiency performance benefits.

Safety features which have been incorporated on multiple vehicles of the Lexus lineup include the Vehicle Stability Control (VSC) and Vehicle Dynamics Integrated Management (VDIM) stability/traction control systems, Emergency Steering Assist, twin-chambered passenger airbags, knee airbags, backup cameras, swivel headlights, and sonar warning systems. The Lexus Pre-Collision System (PCS) integrates multiple safety systems along with emergency avoidance and collision detection capabilities. In 2007, Lexus introduced the world’s first advanced pre-collision/safety systems with infrared and pedestrian detection capabilities, lane keep assist, facial recognition monitoring of driver attentiveness, and rear pre-collision whiplash protection.[19] The hybrid LS 600h L is the first production vehicle to use LED headlamps, with glare-reduction benefits.

As a safety precaution, Lexus GPS navigation systems feature a motion lockout when the vehicle reaches a set speed. To prevent distraction, navigation inputs are limited while in motion, while voice commands and pre-programmed buttons remain accessible. This safety feature has attracted some criticism because passengers cannot use certain functions when the vehicle is in motion. Pre-2007 models come with a hidden OEM override option which is accessible with caution.

In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated Lexus Design, engineering, training, and manufacturing centers working exclusively for the luxury division. This effort coincided with the launch of Lexus in its home market of Japan, and an expanded global launch of Lexus in major world markets. A recent focus of the Lexus Development Center (founded in 2003) is the introduction of L-finesse, a new design philosophy for the latest generation of Lexus vehicles (see following). Related areas of focus include the incorporation of Japanese cultural motifs into new designs, and the development of future automobile technologies. The new GS, IS, and LS designs are a product of the new Lexus design and engineering centers, along with the latest LF Series concept vehicles. Separate efforts are underway to produce the Lexus F-performance division.

Lexus Japan headquarters are located in Toyota City (Aichi, Japan); in wards of Tokyo, rivals Acura (Minato, Tokyo) and Infiniti (Chūō, Tokyo) have facilities, along with Lexus (Bunkyō-ku, Tokyo). Companion Lexus design facilities are located in Southern California and the Côte d’Azur, France.

L-finesse

Lexus introduced a new comprehensive design language, known as L-finesse, with its LF Series concept cars. L-finesse first appeared on a production vehicle with the introduction of the 2006 Lexus GS model.[26] Featuring sculpted body panels and the use of repeating motifs both inside and outside the vehicle, this new design language countered criticisms that Lexus styling was too conservative for the sophisticated luxury market. According to Lexus, L-finesse embodies three essential qualities: Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation. Derived from Japanese cultural motifs, these qualities refer to the sensory experience, concrete and abstract, that L-finesse is focused on creating for the luxury vehicle owner. In conceptual terms, each L-finesse design is intended to combine elegance with simplicity, while anticipating the needs of the driver and passengers. The L in L-finesse stands for “Leading Edge.”

The three essential qualities of L-finesse design are each represented by a single Japanese kanji character. Individual characters are also embodied in L-finesse design cues; for instance, the character concept of kirikaeshi is seen in the sharp angled turns of arrowhead shapes on the rear windows and cabin fittings of the new IS, GS, and LS. Design hallmarks of L-finesse vehicles further include a fastback profile, lower-set grille, and the use of both convex and concave surfaces. Since 2006, Lexus has unveiled a completely new sedan lineup with all models featuring a L-finesse design treatment, giving the latest generation of Lexus vehicles a familial resemblance.

In contrast to some earlier Lexus models, which were criticized for reserved and derivative styling (and often mistaken for understated U.S. market Japanese cars), the debut of the first L-finesse concepts were noted by several automotive analysts for introducing stylistic dynamism into Lexus designs. In automotive design analyses, L-finesse concepts were described by industry observers as adding a distinctive nature and embrace of Japanese design identity. Opinions varied for the first L-finesse production model; a design analysis for Sports Car International found that the 2006 GS looked better in person than in photos and praised its overall appearance, while a similar exam by Automobile Magazine suggested that the model was insufficiently daring, particularly in its forward styling. Later models, such as the Jaguar XF, were said to resemble elements of the 2006 GS design.

Exhibitions of L-finesse styling and artwork, including scenic, sculpture, projection, and photographic art displays along with the GS, the LF-A concept, and LS 600h, were presented in Milan, Italy in 2005, 2006, and 2007 during the Milan Design Week. The launch of the 2007 Lexus LS model in October 2006 was accompanied by special presentations at “460 Degrees” art galleries in Beverly Hills, Chicago, Miami, and New York City, and an outdoor vehicle art display at the World Financial Center in downtown Manhattan.

Many Lexus vehicles are manufactured in Toyota’s Tahara plant, a highly sophisticated, computerized manufacturing plant in Japan. In 2005, J.D. Power and Associates bestowed its Platinum award for worldwide plant quality on the Tahara plant, stating that it has the fewest defects of any manufacturing plant in the world. It was the fourth consecutive year that the Tahara plant captured this award. In 2006, J.D. Power named the Kanji (Iwate) plant, site of ES and IS model production, as its recipient of the Platinum award for worldwide plant quality.

Lexus manufacturing techniques include methods and standards of quality control that differ from Toyota models. At the Tahara plant, site of LS, GS, IS, and GX production, separate assembly lines were developed for the manufacture of Lexus vehicles. New molds and specialized manufacturing equipment were also developed for the Lexus production process; assembly equipment includes KUKA robotic welders. Lexus plant workers, typically veteran technicians, are identified via repeated performance evaluations and ranked according to skill grade; only a select group of craftspeople are eligible to work on Lexus vehicles. In addition, welding processes, body panel fit tolerances, and paint quality requirements are more stringent for Lexus models. Each production Lexus vehicle is given an extensive visual inspection for flaws, individually test-driven at high speed, and subjected to vibration tests to ensure a smooth and quiet ride.

All Lexus wood trim is genuine and procured from sustainable sources; each wood inlay in a single vehicle is selected from the same tree for a consistent appearance. Lexus engines are tested by stethoscope-equipped takumi engineers (Japanese for “master craftsmen”) to ensure optimum performance. These engineers are responsible for maintaining production standards at key points in the assembly process. Craftmanship on the latest Lexus LS model extends to twice-buffed cabin leather and a twice hand-sanded paint finish,[44] a rare treatment for production vehicles.

The North American-market RX 350 (since the 2004 model year) is produced in the city of Cambridge, in Ontario, Canada, and is the first Lexus plant located outside of Japan. Lexus vehicles are produced at the Araco, Kanji (Iwate), Kanji (Kanto Jidosha), Katashiki, Kyushu, and Tahara plants in Japan.

Service

Lexus has become known for efforts to project a luxury image even with service provided after the sale. The waiting areas in the service departments are complete with such amenities as a refreshment bar, business center that is soundproofed and stocked with computers and a fax machine, and often an accessories/gift shop. Other amenities can include a children’s play area, indoor putting green, and other recreational services. Recently, several Lexus dealerships have added on-site cafes and designer shops.

Lexus dealerships typically feature a service bay that is lined with large picture windows, allowing customers to watch the servicing of their vehicle. Dealership services often include complimentary loaner cars, free car washes, and convenience shuttles. At the conclusion of each service appointment, Lexus owners may receive a followup survey, either in mail, online, or via telephone, and be asked to rate their recent service experience. To improve customer service, some Lexus dealerships have sent their employees to train at establishments known for their attentiveness and hospitality, such as Nordstrom department stores and Ritz-Carlton hotels. Lexus has also recently added an additional owners’ privilege, the use of exclusive parking lots at major sporting arenas, entertainment events, and shopping malls, reserved only for Lexus vehicles.

In 2007, Lexus scored the top position for the sixth consecutive year in the Auto Express survey on service satisfaction, and in 2006 Lexus ranked first for the eleventh time in the J.D. Power Customer Service Index, an annual study involving over 79,000 U.S. owners and dealership experience. From 2002 through 2005, Lexus also came first in the Top Gear Survey, “the UK’s biggest independent car satisfaction survey” with over 76,000 respondents. In 2006, the Luxury Institute, New York, rated Lexus #1 in Customer Experience among luxury automobile brands based on its survey of over 2,100 high-income households. On the strength of its customer service standards and high product satisfaction, Lexus enjoys one of the highest customer loyalty rates in the industry.

Lexus’ customer service efforts date from the outset with the “Lexus Covenant,” its founding promise which states that “Lexus will treat each customer as we would a guest in our home.” This commitment was put to an early test in 1989 when new LS 400 models were voluntarily recalled due to a parts issue; cars were picked up from home for no extra charge, and in many cases were returned having been washed for the inconvenience.

In the U.S., Lexus offers a 4-year or 50,000-mile (80,000 km) basic warranty, by default. The powertrain warranty is a 6-year or 70,000-mile (110,000 km) coverage plan. Corrosion protection is a 6-year warranty as well. Lexus’ Certified Pre-Owned program, among the first in the automotive industry (begun in November 1993), features a 161-point inspection of pre-owned vehicles, a 3-year or 100,000-mile (160,000 km) limited warranty, and is now available in multiple countries.

In 2005, Lexus Financial Savings Bank, in conjunction with US Bank, launched a Lexus Pursuits Visa Card, with points earned at dealerships and elsewhere going toward vehicle and service rewards. An official owners publication, Lexus Magazine, is issued quarterly featuring automotive and lifestyle articles.

Motorsport

Lexus first entered the motorsport arena in 1999 when its racing unit, Team Lexus, fielded two GS 400 race vehicles in the Motorola Cup North American Street Stock Championship. In its 1999 inaugural season, Team Lexus achieved its first victory with its sixth race at Road Atlanta. That year, Team Lexus also attained four podium finishes in nine races and held two track records. Led by SCCA and IMSA driver Chuck Goldsborough, Team Lexus raced to a second victory, two podium finishes, and three top-five finishes in 2000. Team Lexus ranked third overall in the manufacturers championship that year, which each GS 400 race achieving a top ten result.

In 2001, Team Lexus capitalized on the debut of the first generation Lexus IS by entering three IS 300s in the renamed Grand-Am Cup (now run by the Grand American Road Racing Association). By 2002, Team Lexus had won the Drivers Championship and Team Championship with nine podium finishes, and a sweep of the top three finishes at Le Circuit Mont Treblant in Quebec, Canada. In 2003, Team Lexus achieved four pole positions, six podium finishes, two track records at Daytona 24 and Mosport, and a victory at Miami-Homestead.

Lexus has also participated in endurance racing, in particular the Rolex 24 Hours of Daytona, sanctioned by the Grand American Road Racing Association. After entering the Rolex Sports Car Series in 2004, Lexus has won over 15 Rolex Series event races. In 2005, Lexus was runners-up and in 2006 it won the championship. Although Toyota has won this prestigious race in the past it was the first time that its luxury arm emerged as the winner. In 2007, six Lexus-powered Daytona prototypes were entered in the Rolex 24 Hours of Daytona event at the Daytona International Speedway. Lexus was a repeat winner of the event, with a Lexus-Riley prototype driven by Scott Pruett, Juan Pablo Montoya, and Salvador Durán of Chip Ganassi Racing finishing first; Lexus-Riley prototypes also took three of the top ten spots. In 2008, Lexus won its third consecutive win at Daytona.

After the release of the Lexus brand on the Japanese Domestic Market (JDM) in 2005, four SC 430 coupes were entered in the Super GT series in the GT500 class. In the first race of the 2006 series, an SC 430 took the chequered flag, and drivers André Lotterer and Juichi Wakisaka raced the SC 430 to capture the GT500 championship for that year. In 2007 another SC 430 was victorious in the GT500 opening round race. In 2006, Lexus raced a hybrid vehicle for the first time, entering a GS 450h performance hybrid sedan in the Tokachi 24-hour Race in Hokkaido, Japan. Lexus Canada entered the GS 450h in 2007’s Targa Newfoundland event. Lexus IS models have also been entered in the British Touring Car Championship via BTC Racing, LGT Engineering, and other teams.

In 2006, Team Lexus made plans to enter two IS 350 race cars in the American Le Mans Series’ GT2 class. Lexus is also expected participate in 12 Hours of Sebring which now form a part of American Le Mans. Additionally, there have been unsubstantiated rumors since 2005 of Lexus badged F1 engines in the near future, facilitated by the re-branding of the Toyota engines currently supplied to the Williams F1 racing team; Toyota itself maintains an active F1 operation.

F-marque

Further information: Lexus IS-F

In late 2006, Lexus filed trademark applications for an “F” emblem, leading to speculation that the luxury marque was about to launch a performance brand.[68] At the time it was suggested that “F” stood for “Fast” or “Flagship.” Later reports surmised that “F” referred to the Fuji Speedway in Japan, whose first corner, 27R, was said to have inspired the shape of the “F” emblem.[69] Interviews with company executives in prior years had included mentions of Lexus possibly starting a performance brand to compete with the likes of Mercedes’ AMG, Audi’s S/RS, Cadillac’s V-series, and BMW’s M division, among others. An earlier in-house tuning effort, the TRD-based L-Tuned, had offered performance packages on the IS 300 and GS 400 sedans in the early 2000s.

In December 2006, Lexus announced that the first vehicle in the F-marque lineup, the IS-F sedan, previously known in the press as the IS 500, would premiere at the North American International Auto Show in January 2007. The vehicle subsequently premiered at Detroit along with a redesigned version of the concept LF-A supercar. Compared to the 2GR-FSE V6, 306 hp (228 kW) IS 350, the IS-F featured a 2UR-GSE V8 engine and over 400 hp (300 kW). Media reports suggested that the IS-F sedan would be followed by a GS-F sedan and IS-F coupe. The IS-F is scheduled to be in dealerships by early 2008. The IS-F made its European premiere at the Frankfurt Motor Show in September 2007, and premiered in Japan at the Fuji Speedway in October 2007.

With the launch of the second generation 2007 IS sedans, the premiere of concept LF-Series vehicles, and increasing participation in motorsports, Lexus’ brand identity is expanding to include more performance-oriented aspects. Versions of the SC and GS models have received favorable reactions from sport luxury buyers and automotive enthusiasts,[5] while several Lexus models have been characterized as favoring comfort at the expense of sporty performance. A number of automotive reviewers have also given Lexus’ German rivals higher marks for road feel and handling, especially during racetrack testing. The IS-F has been seen as an effort to further bolster Lexus’ performance credentials.

In 2007, Lexus entered the IS-F in the 2007 Specialty Equipment Market Association (SEMA) show, offering a factory sanctioned performance accessory line in conjunction with the debut of its F-marque division.

Further information: Lexus LF

Lexus’ future intentions are hinted at in its concept car efforts. While a number of early Lexus concept cars never saw production, the latest LF Series concept vehicles (which first began appearing at auto shows in 2003) have translated into production form. Elements of the LF-S sedan appeared in the 2006 GS sedan, and design cues from the LF-C convertible appeared in the 2006 IS sedan. The LF-C’s hardtop design has also led to speculation on a possible IS coupe or convertible model. The LF-Sh concept car gave the public an advance preview of the 2007 LS 460’s appearance several months later. Unique features on the LF Series concept vehicles include advanced instrumentation, multiple driver-selected vehicle configurations, hybrid/experimental powertrains, concept security features, and unconventional driver interface designs.

Reports in Road and Track indicate that the LF-A coupe concept has been approved for production, potentially designated as the 2009 GT 450. Autoweek has also reported that the LF-X crossover concept will appear as the forthcoming JX SUV. Prototype models of the LF-A have been spotted at the Nürburgring test track in Germany, along with a modified second generation IS model which may be the high-performance IS-F motorsport version.

Lexus Managing Officer, Takeshi Yoshida, has also stated Lexus’ intentions to produce future production models using more dedicated Lexus platforms, as is the case for the LS flagship. The entry-level Lexus ES, in particular, had been chided for being too similar to the Toyota Camry, its shared platform cousin, in both styling and powertrain design. Besides a convertible version of the IS, new Lexus models also in development reportedly include an SUV sized below the RX and dedicated hybrids. The third generation successor for the SC 430 coupe is planned for a more distant date.

According to division executives, Lexus plans to introduce Lexus Hybrid Drive on every vehicle in the Lexus lineup. The impetus for the expansion of Lexus hybrid technology involves the convergence of environmental concern and commercial success; the recent addition of hybrid models to the current Lexus lineup (including the RX 400h, GS 450h, and LS 600h) has driven sales increases in environmentally-conscious markets. In the United Kingdom, one out of every four Lexus vehicles sold in 2006 was a hybrid, with the GS 450h and RX 400h having sold more units than their petrol counterparts.[80] In 2006, 80% of all RX models sold in Europe were of the hybrid model. Politicians in the UK (such as David Cameron, leader of the Conservative Party) have endorsed Lexus by using lower-emission Lexus GS 450h vehicles in place of British-built Jaguars or Land Rovers. Various UK government agencies also use the GS 450h and RX 400h. The London congestion charge has excluded hybrid vehicles, adding incentive to Lexus hybrids. In Ireland, cabinet members (including Dick Roche, Minister for the Environment) have switched to GS 450h models;in Monaco, Prince Albert II (of the royal House of Grimaldi) purchased an LS 600h and advocated hybrid tax credits. The advent of Lexus hybrid technology is touted by Lexus officials as a strategy for raising the profile of Lexus in countries with greater public perception of the Mercedes-Benz, Audi, BMW and Jaguar rival brands.

In 2007, Lexus Group VP Jim Farley revealed plans for a possible high-mileage, low emissions hybrid focused on efficiency, a rechargeable hybrid with electric range, and a “high performance hybrid” designed to appeal to performance enthusiasts.[86] The efficiency-focused hybrid would cater to demands for a decrease in both carbon pollution and oil reliance.[86] At present, Lexus hybrids are designed around a balance of increased performance along with improved efficiency and emissions.

Although Lexus has had phenomenal success in the US since its introduction, it has had more modest success outside North America. In its home country, Japan, the Lexus brand started marketing in 2005 and initially exhibited slower than expected sales. The introduction of the LS 460 in September 2006, however, led to over 12,000 orders in its first month–several times expectations, and more robust sales were seen that year. Meanwhile, Lexus sales remain focused on the US market. In 2006, two-thirds of total global Lexus sales of 475,000 units came from the United States, followed in size by Japan, the UK, China, Canada, and Russia. Lexus launched in China in 2006 and Malaysia in 2007.

With regards to the European market, where Lexus has a less developed dealership network, smaller brand recognition, and minor market share, automotive analysts have pointed to a difference between U.S. and European customers, suggesting that Lexus has been successful in North America because the wide consumer base of Toyota (especially baby boomers) desired luxury cars as they were becoming older and their surplus incomes allowed them to migrate to upscale brands. The success of Lexus in the U.S. was attributed to higher levels of perceived quality and lower prices than competitors, which enabled it to retain previously migrating customers. In Europe, this may have had repercussions as Lexus cultivated a value-priced brand image, causing slow acceptance in the European arena due to differences in perceived value. This has led some automotive thinkers to believe that Lexus must price its products head-to-head with the European premium brands and emphasize its quality, reliability and engineering in order to succeed globally.

Additionally, automotive analysts have noted Lexus’ relative newcomer status in the luxury market, compared with the storied reputation of its European rivals, as a limiting factor for its initial sales acceptance in worldwide markets. Rivals Mercedes-Benz, BMW, and Porsche have stressed their decades of heritage and pedigree in an effort to promote their products, whereas since its inception Lexus’ reputation rests primarily upon its perceived product quality and the shared history of its parent company, Toyota. The characteristics of heritage, built up over many years, and pedigree, are regarded by some reviewers as a challenge for Lexus, although their impact is debated. Ultimately, a number of analysts have stated that Lexus will have to develop its own heritage over time by investing in technological innovations and producing substantial products.

Lexus has recently embarked upon a global expansion strategy, an effort which began with the receipt of added organizational independence from its parent company in 2005. As part of this effort, Lexus has begun expanding its dealership networks in Europe and Asia, with dedicated new facilities and an increased advertising expenditure. Meanwhile, quality levels of European brands have seemingly declined, while Lexus continues to score highly on such reports.[96] Luxury buyers and high-profile owners have switched to Lexus vehicles due to their more dependable reputation. Also, in order to attract European buyers, diesel engines have been added to the lineup (starting with the IS 220d), the F-marque performance division has been launched (with the IS-F), and with related versions of the Lexus LF concept cars making it into production, Lexus is quickly beginning to re-invent itself as a global luxury brand. The latest Lexus models have also moved up in sticker price to more closely match their European rivals; the LS 600h L has become the most expensive luxury vehicle ever produced in Japan with an ultra-luxury sticker price of approximately $125,000. In 2007, Lexus entered Interbrand’s list of the Top 100 Global Brands for the first time, with an estimated brand value of approximately $3 billion annually.

In the United Kingdom, the largest European market for Lexus, the IS series accounts for the largest number of new Lexus sales (the largest proportion increasing with sales of the new IS 220d). Along with a sales shift towards Lexus hybrids, the second generation IS, which emerged in 2006 as an alternate choice to the dominant German and British marques’ compact executive cars, has since become a primary player for Lexus’ efforts in Europe. With Lexus sales increasing in the UK due to the introduction of the new IS series, LS flagship, and GS/RX hybrids, Lexus has emerged as a European second-tier luxury brand with substantial growth potential. Total Lexus Europe sales increased 72% in 2006 to over 50,000 vehicles, making Lexus one of the fastest growing makes on the continent.

Lexus vehicles in Russia and China are experiencing high demand, with higher per-dealership sales than any other market. In South Korea, with sales of the ES 350 spearheading its efforts, Lexus has been the top-selling luxury import since 2005; in Taiwan, Lexus also became the top-selling luxury import in 2005. In Australia, Lexus experienced high sales growth and ranked third in overall luxury import sales in 2006, with the IS model generating high demand. In 2007, Lexus sales captured the lead in the emerging Chinese luxury car market. Total worldwide Lexus sales were forecast to reach 500,000 vehicles in 2007. Lexus will open its first showroom in the Philippines by 3rd Quarter 2008.

Several of Lexus’ ideas on the future of automotive design have appeared on film. In 2002, Lexus was requested by Steven Spielberg, an ardent fan of Lexus and himself an owner of an LX 470 and an RX 400h, to design a vehicle which would fit the requirements of year 2054 for his movie Minority Report. Designers working with Lexus came up with an advanced vehicle which would run on fuel cells and have many advanced safety features including a crash-proof structure and biometric security systems. (Lexus’ cinematic concept car also appears in The Island, though it’s colored blue, not red). A Lexus film tie-in site proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods. The Lexus 2054 later appeared at several auto shows and public events.

The term “the Lexus of…” has also entered the cultural lexicon as a description of a high-end product, or an upscale brand produced by a mainstream manufacturer. For example, in 2006 Dell announced a premium lineup of computers, calling it “the Lexus of our lineup.” Further example comparisons include “the Lexus of phones” or “the Lexus of video…”, among others. Late night comedian Jay Leno first coined the term “Lexus-ized” for his automotive columns in Popular Mechanics, an expression generally used to describe the Lexus approach to luxury motoring. Despite the official pluralized form of Lexus being simply Lexus, the public has also made its own derivatives (the most popular derivative being ‘Lexi’, first proposed by Steve Coogan in a comedy sketch). The New York Times columnist Thomas Friedman cited Lexus as an example of the drive for prosperity and development in his best-selling 1999 book, The Lexus and the Olive Tree.

In the UK, the LS 430 flagship was introduced in the BBC spy drama, Spooks; Lexus models were also placed on ITV’s Coronation Street, the BBC’s Judge John Deed, and other programs. Lexus GB models saw sales increases after being seen on ITV’s Footballers’ Wives. In 2002, comedian Steve Coogan’s fictional BBC Alan Partridge character replaced his Rover with an IS 200, calling it the “Japanese Mercedes” and one of many “Lexi”; his superficial character was seen as detrimental to the brand’s image. By 2004, multiple hip-hop artists made mention of Lexus vehicles in their songs, an endorsement which Top Gear host Jeremy Clarkson suggested added street credibility for the brand.

The introduction of Lexus hybrids have garnered further media attention through celebrity RX 400h owners such as Dustin Hoffman, Diane Keaton, and Holly Hunter, who were among the earliest adopters of the Lexus Hybrid Drive technology. Hollywood luminaries are also among the buyers for the GS 450h and LS 600h L hybrid performance sedans, with early release examples appearing at celebrity events.

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Lexus has used a consistent design for its television advertisements in the United States. The ads are commonly narrated by film and television actor James Sloyan, and accompanied by vehicles which perform unusual stunts onscreen. The first decade of commercials (1989-1999) consisted primarily of disjunctive verbal descriptions, such as “relentless,” “pursuit,” and “perfection” while the vehicles were used to claim superiority in braking, handling, idling, and interior quiet & comfort on camera. Newer ads have become somewhat more descriptive, occasionally including full descriptions of novel features or a narration of the events onscreen. Lexus commercials, while consistent in formula, closely resemble those of Infiniti and Acura (Lexus’ competitors in the automobile market), which also have used celebrity voice-overs (Jonathan Pryce and James Spader, respectively), while providing similar visual cues to the audience about vehicle features and craftsmanship.

Community contributions

Since 1989, the annual Lexus Champions for Charity golf series has raised over $100 million for charity causes. This Lexus-sponsored golf series begins with over 190 golf tournaments held at golf and country clubs around the U.S., and culminates in a three-day championship tournament at Pebble Beach’s Spyglass Hill, Spanish Bay, and Pebble Beach Golf Links courses, with $1,000 prize donations at the local level, and multiple prizes at the national level leading up to a $100,000 championship charity purse. Since 2002, Lexus has also been the presenting sponsor of the Michael Douglas and Friends celebrity golf tournament, which raises health care and community funds via the Motion Picture & Television Fund. Other philanthropic efforts by Lexus include the Pursuit of Potential children’s charity (including the Lexus Environmental Challenge with Scholastic) and vehicle auctions for Adopt-A-Minefield and Cedars-Sinai Medical Center’s Road to a Cure. Many Lexus dealerships also sponsor community organizations in their local neighborhoods.

Event partnerships

Since 2005, Lexus has been a primary sponsor of the US Open tennis Grand Slam event, awarding a GS sedan (and later an IS-F) to the men’s and women’s singles champions. Lexus also provides exclusive transportation throughout New York City for all players in the event, using a fleet of 125 Lexus vehicles, including hybrids. In 2006, the Lexus US Open fleet drove a total of 101,730 miles (163,720 km) in two weeks.

In January 2007, Lexus became the first exclusive automotive sponsor of the United States Golf Association, and will play a major part in the U.S. Open, U.S. Women’s Open, U.S. Senior Open, and U.S. Amateur tournaments. As part of their sponsorship of the 2007 U.S. Open in Oakmont, the luxury marque provided cars to all players and USGA officials.

Worldwide, Lexus sponsorships include the Lexus Cup golf tournament in Singapore and Australia, the Lexus Gauntlet collegiate sports competition in Southern California, the Lexus Song Quest singing competition in New Zealand, Lexus Design in Business Awards in New Zealand, the Lexus European Flyfishing Championships in England, the Lexus Champions Challenge golf event in Japan, the Lexus Inside Film Awards in Australia (from 1999 until 2006), and the Lexus Centre in Melbourne, Australia. Lexus is also an official sponsor of the Hollywood Bowl and Sydney Opera House, along with the Los Angeles Philharmonic and the Philadelphia Orchestra.

In addition to its tennis and golf event partnerships, Lexus has signed endorsement contracts with star athletes, including Andy Roddick (with support for the Andy Roddick Foundation), Annika Sörenstam, and Peter Jacobsen.[124] Lexus also signed musician Sir Paul McCartney as a proponent of its hybrid vehicle technology (including the charity auction of a specialized RX 400h designed with input from the former Beatles star).

In a grassroots sports sponsorship, Lexus Stockport have recently taken on a two sponsorship deal with Wilmslow Rugby Club.

Historical timeline

* 1983
o Toyota Chairman Eiji Toyoda challenges his company to build a luxury flagship to “challenge the world’s best.” This effort becomes known as the F1 project.
* 1985
o F1 researchers visit the United States to conduct market research and focus groups on luxury buyers. The first LS 400 prototypes are built.
* 1986
o Testing for the new Lexus flagship begins at the autobahn in Germany.
* 1987
o Final design of the LS 400 is approved.
* 1989
o The LS 400 debuts at the Detroit Motor Show, and goes on sale in September of that year alongside the entry-level ES 250 sedan.
* 1990
o Lexus capture the trifecta of J.D. Power’s Initial Quality, Customer Satisfaction, and Sales Satisfaction studies. Car and Driver magazine names the LS 400 one of the Ten Best of the year.
* 1991
o Lexus becomes the top-selling import marque in the United States. The SC 300, SC 400 and ES 300 models are introduced.
* 1992
o Motor Trend magazine names the SC 400 its Import Car of the Year.
* 1993
o Lexus introduces the GS 300 luxury performance sedan.
* 1994
o Lexus introduces the second generation LS 400 sedan.
* 1996
o Lexus introduces the third generation ES 300 sedan and its first luxury utility vehicle, the LX 450.
* 1997
o Lexus introduces the second generation GS 300 and GS 400 sedans. Motor Trend magazine names the new GS its Import Car of the Year.
* 1998
o The RX 300, the world’s first luxury crossover SUV, goes on sale at Lexus dealerships. The RX soon becomes Lexus’ top-selling model.
* 1999
o Lexus sells its one-millionth vehicle in the U.S.
* 2000
o Lexus introduces the third generation LS 430 sedan and IS 300 entry sport sedan.
* 2001
o Lexus introduces the fourth generation ES 300 sedan.
* 2002
o Lexus introduces its third luxury utility vehicle, the GX 470.
* 2003
o The Lexus Development Center is founded in Japan, becoming the headquarters for Lexus’ future design efforts.
* 2005
o Lexus introduces the third generation GS mid-size sport sedans, debuting L-Finesse styling. Later that year, Lexus introduces the second generation IS sport sedans.
o Top Gear named the IS as the Compact Executive Car of the year, defeating the BMW E90 3-Series.
* 2006
o Lexus debuts the LS 600h L, the world’s first production V8 hybrid sedan. The new ES 350 and fourth generation LS 460/LS 460 L sedans go on sale.
* 2007
o At the North American International Auto Show, Lexus launches its dedicated F-marque performance division, with the unveiling of its first high-performance sedan, the IS-F, and an exotic supercar concept, the LF-A.
o The Lexus LS 460 flagship is named International Car of the Year at the ICOTY Awards, and is also named World Car of the Year at the WCOTY Awards.
o The LS 600h and LS 600h L go on sale worldwide.
* 2008
o Lexus releases the third generation LX 570.
o The Lexus IS-F goes on sale in early 2008.

See also
Japanese Car Portal

* Lexus LF
* Toyota
* Toyota Century

The Lexus LF-A concept was first introduced at the 2005 Detroit Auto Show, but as you can see from our exclusive spy video, Toyota is already hard at work track testing production prototypes. Seen here making the rounds at Germany’s Nurburgring test track, this early prototype wears much of the same sheet metal as the show car.

In concept form, the LF-A measured 5 inches shorter in length than a Porsche 911, yet had a wheelbase that was 9 inches longer. It’s low, too, with a roof that comes in an inch and a half lower than the Mercedes-Benz SLR. The exaggerated proportions not only emphasize its performance intent, they serve as yet another iteration of a new styling direction that Lexus calls L-Finesse.

At the unveiling of the concept, Chief Operating Officer of Toyota Motor Sales Jim Press noted the LF-A’s close connection to Toyota’s Formula One program. “Theoretically developed to run in tandem with our efforts in Formula One, the LF-A would probably feature a power and drivetrain system strongly influenced by what’s being used in competition at the time.”

In plain English, that means we should expect a V10 engine, a spec that puts the LF-A in the same league as other notable exotics like the Lamborghini Gallardo and Porsche Carrera GT. Unlike Toyota’s Formula One powerplant, however, the LF-A’s V10 is expected to displace roughly 5 liters and generate around 500 horsepower. Toyota officials also boasted that a top speed of 200 mph was well within the LF-A’s reach.

Although already in prototype stage, the final production version of the LF-A isn’t expected for some time. Most estimates have Lexus unveiling the high-dollar halo car at the 2007 Tokyo Motor Show, but don’t be surprised to see Lexus pull the wraps off even earlier to gain maximum exposure from its long rumored project. With a price expected to top $100,000, the LF-A is one of the most ambitious cars yet from the Japanese automaker, but if its past projects are any indication the LF-A will be a car that other luxury sports car builders won’t be able to ignore.

Lexus is using the high visibility of the Tokyo Motor Show to debut the LF-Xh concept. The SUV could be the next RX, which is the brand’s best-selling model in the U.S. Yes, this is a big deal. Of course, besides the hybrid drivetrain, Lexus isn’t revealing much about this concept.

We can tell you that the design language — a fancy term for style — of the LF-Xh falls in line with the company’s other concepts of late. However, we haven’t seen any of those other Lexus concepts yet come to fruition as production cars. But Lexus needs to replace the RX sometime around the end of the decade, so we’d guess this concept is a stab at a replacement. What do you think? Check out the photos below and tell us if this is a step in the right direction for Lexus.

The styling appears to be considerably more chiseled and chunky than the current Lexus RX 350, with sharp creases along the sides and a more aggressive face with narrow headlights. The LF-Xh concept has a 112-inch wheelbase and an overall length of 189 inches. It’s also 75 inches wide and 65 inches high. In comparison, the 2008 Lexus RX 350 has a 106.9-inch wheelbase and an overall length of 186.2 inches. It is 72.6 inches wide and 66.1 inches high. The RX 350 is equipped with a 3.5-liter V6 that delivers 270 horsepower and 251 pound-feet of torque. The engine is mated to a five-speed automatic transmission.

There are concepts ahead of their time, and there are concepts appearing after production designs are done. This hybrid SUV looks like a teaser to prepare buyers for a more angular and expressive RX. If Lexus holds to its usual cycle, a replacement RX will appear in a little more than year as a 2009 model. Lexus is saying only that this is a concept SUV that uses the L-finesse design philosophy that appeared when customers thought the original batch of Lexi too bland -successful as they were.

However “bland” the original RX concept was when it appeared at the Chicago Auto Show in 1997, the production RX300 SUV that appeared in 1998 propelled Lexus to record sales and created the crossover SUV formula ultimately adopted by all makers. The RX quickly became the best seller of the line, car or truck, and with more than 100,000 sales a year it still is. The RX firmly established Lexus as the luxury sales leadership in the U.S. for the past seven years. Even with some pricing pressure from all the competitors, the $40,000 RX remains a leader.

It’s no wonder that the concept is almost identical in dimensions to the existing RX400h and RX350 models. The sharply creased LF has even a larger more exaggerated grille, and more pronounced front fenders and wheel wells than currently offered (length 189.0 inches, width 74.6 in., height 65.0 in., wheelbase 112.2 in.). A five-inch stretch in wheelbase out to the corners might indicate that some vestigial third row seat could be added, but it’s not clear from the interior photo. The huge wheels, cameras instead of exterior mirrors, and lack of door handles or a roof rack are typical show-car tricks that rarely survive in production.

Technical details are scarce at this time. The all-wheel-drive vehicle has a V-6 gasoline engine and ” Lexus Hybrid Drive ” just like the existing car. It’s also expected Toyota will continue to use NiCad batteries as it has since the original Prius appeared a decade ago. Toyota has been extremely skeptical about the near term prospects for the use of lithium-ion batteries in hybrids, that General Motors is betting on for its Volt hybrid. No need to change the winning formula?

The Lexus LF-A concept was first introduced at the 2005 Detroit Auto Show, but as you can see from our exclusive spy video, Toyota is already hard at work track testing production prototypes. Seen here making the rounds at Germany’s Nurburgring test track, this early prototype wears much of the same sheet metal as the show car.

In concept form, the LF-A measured 5 inches shorter in length than a Porsche 911, yet had a wheelbase that was 9 inches longer. It’s low, too, with a roof that comes in an inch and a half lower than the Mercedes-Benz SLR. The exaggerated proportions not only emphasize its performance intent, they serve as yet another iteration of a new styling direction that Lexus calls L-Finesse.

At the unveiling of the concept, Chief Operating Officer of Toyota Motor Sales Jim Press noted the LF-A’s close connection to Toyota’s Formula One program. “Theoretically developed to run in tandem with our efforts in Formula One, the LF-A would probably feature a power and drivetrain system strongly influenced by what’s being used in competition at the time.”

In plain English, that means we should expect a V10 engine, a spec that puts the LF-A in the same league as other notable exotics like the Lamborghini Gallardo and Porsche Carrera GT. Unlike Toyota’s Formula One powerplant, however, the LF-A’s V10 is expected to displace roughly 5 liters and generate around 500 horsepower. Toyota officials also boasted that a top speed of 200 mph was well within the LF-A’s reach.

Although already in prototype stage, the final production version of the LF-A isn’t expected for some time. Most estimates have Lexus unveiling the high-dollar halo car at the 2007 Tokyo Motor Show, but don’t be surprised to see Lexus pull the wraps off even earlier to gain maximum exposure from its long rumored project. With a price expected to top $100,000, the LF-A is one of the most ambitious cars yet from the Japanese automaker, but if its past projects are any indication the LF-A will be a car that other luxury sports car builders won’t be able to ignore.

There’s hybrid. And there’s hybrid, the difference between the two being as startling as the difference between a crow and a canary. For every youngish, hip and green-tinted Prius driver, for every grey-tinged commuter driving a Civic Hybrid, there’s a guilt-laden, moneyed housewife cruising suburbia in a Lexus RX 400h. The Lexus saves gas and lowers emissions compared to what she would normally buy, which is a good thing – but not a great thing, like the savings you can get from the likes of the Prius and the Civic Hybrid.

It’s all about making the upper class feel good. Few things are as important as that, which makes the 2008 Lexus LS 600 hL, introduced at the 2006 New York International Auto Show, the most important car ever assembled.

Okay, hyperbole aside, it may well be one of the most fantastic cars ever built, an amazing machine that offers luxury buyers V12 performance with V8 fuel economy, a SULEV emissions rating and a slew of safety technology – including a driver-facing camera that monitors your facial ticks and orders you a latte – should you need a pick me up. It also detects when you’re not looking at the road ahead, and takes escalating steps to get your attention or save your life – whichever comes first.
Toyota and Lexus would disagree, but their recent hybrid models, including the Toyota Highlander and Lexus RX 400h utility wagons, the Lexus GS 450h sedan and now the Lexus LS 600h L, similarly seem to be trying to have it both ways.

In recent advertisements, including one in the “green issue” of Vanity Fair, Lexus uses one hand to present the 400-plus horsepower of the LS 600h L and the other to pat its own back for saving fuel and planet alike.

The ads and the cars have convinced many, including some credulous journalists, of Lexus’s pitch: that a hybrid car or S.U.V. can drive like a Porsche and sip fuel like a Prius. But a closer examination proves once again that there’s no free lunch, even at the drive-through.

For more than a year, Lexus has suggested that the LS 600h L — as tested, a $121,000 hybrid version of its LS 460 L flagship sedan — would set a new standard for four-door luxury automobiles. Its pitch was that the car would perform like a V-12 supersedan while whipping V-8 rivals on fuel economy. Instead, the hybrid may have set a new standard for automotive hyperbole.

Behind its green Teflon shield, the Lexus proved to be just another overstuffed sedan that can barely top 20 miles a gallon — less, if you actually tap into all that power. If that’s saving the planet, Jor-El had better prepare the escape pod before it’s too late.

Before the enviro-brigade readies the guillotine, I hasten to add that this isn’t about hating hybrids. Electric propulsion is looking more and more like a winning technology. Companies from Toyota to General Motors are working to develop affordable lithium-ion batteries, which could deliver clean, efficient, renewable power in plug-in hybrids or purely electric vehicles.

I can’t believe that adding a cupful of electric juice to a fat barrel of V-8 muscle is what environmentalists have in mind.

On the performance front, forget about the Lexus hanging with V-12 sedans like the Mercedes S600. Turns out that the Lexus can’t even outrun its own nonhybrid version, the LS 460 L. Nor is it appreciably quicker than V-8 competitors that cost $20,000 to $30,000 less, like the Mercedes S550, the Audi A8 and the BMW 7 Series, or the similarly priced Maserati Quattroporte.

It must be noted that such decadent sedans are about more than straight-line speed. Park those high-wattage rivals beside the Lexus, and the modestly styled LS virtually disappears; challenge them on a twisty road and they all disappear from the Lexus by virtue of their sportier handling.

Spurred from a stop to 60 miles an hour, the LS 600h L clocks a swift 5.5 seconds, according to Lexus’s own testing. Yet the gas-only LS 460 L, with a mere 380 horsepower from a smaller V-8, reaches 60 in 5.4 seconds, nosing out the more powerful hybrid.

How is that possible? Check the scales, where the Lexus hybrid weighs in like Jared before his Subway diet.

The hybrid does add all-wheel drive, not available on the LS 460 L. But together, the heavy batteries and all-wheel-drive system burden the hybrid with more than 700 additional pounds, for a total of 5,049. Forced to motivate the added weight, the hybrid’s larger 5-liter V-8 — another environmental oxymoron — and dual electric motors makes acceleration a wash. (One motor drives the four wheels. The other starts the gas engine and recharges the batteries.)

Excess weight takes its toll on mileage as well. The hybrid got 21 m.p.g. — amazingly, 1 m.p.g. less than the nonhybrid version that I tested on the same urban roads and highways in and around New York City. That perfectly wonderful LS 460 L is blessed with one of the most fuel-efficient V-8s I’ve driven, a 4.6-liter smoothie.

But the Lexus hybrid’s biggest jolt comes from sticker shock: the LS 600h L starts at $104,715, about $32,000 above the LS 460 L. Laden with options for $121,000, the hybrid costs about $30,000 more than the comparable gas-only version.

Driven gently, the Lexus will indeed beat the mileage of its apples-to-apples V-8 rivals, but only by 1 m.p.g. to 3 m.p.g. A Mercedes S550 isn’t an egregious guzzler at an E.P.A.-rated 16/24 m.p.g., and I managed 19 m.p.g. during a recent test. And when I drove the Lexus in mildly spirited fashion, its mileage dropped to 19 m.p.g. It’s hard to see why such minuscule mileage gains would dazzle the type of person who’s ready to drop $100,000 on a car.

Lexus today unveiled the IS-F luxury sedan at the 2007 North American International Auto Show in Detroit. The all-new 2008 IS-F will target the BMW M3 and Audi RS4, delivering more than 400 horsepower and 350 ft.-lbs. of torque from a 5.0-liter V8 engine. It will eventually be offered as a two-door coupe, as well.

Much of the development of the new IS-F took place at Fuji Speedway and the Higashi-Fuji Technical Center in Japan. The IS-F is based on the rear-wheel-drive Lexus IS, which is equipped with a double-wishbone front and multi-link rear suspension. The IS-F engine is mated to the world’s first eight-speed “direct sport-shift” transmission. A new torque-converter lock-up control was developed that allows for a direct, crisp gear change through the constant lock-up of the torque converter in second through eighth gears.

In Drive mode, the IS-F transmission performs smoothly, and the torque converter allows for quick 0-60 acceleration in less than 4.9 seconds. The transmission also features a manual mode operated via a pair of paddles. Downshifts are accompanied by automated throttle blips to match engine RPM to vehicle speed. Heavy-duty Brembo brakes with 14.2-inch discs and six-piston calipers ensure all the power is kept under control. The IS-F features custom-designed 19-inch forged alloy wheels as standard.

Lexus today unveiled the IS-F luxury sedan at the 2007 North American International Auto Show in Detroit. The all-new 2008 IS-F will target the BMW M3 and Audi RS4, delivering more than 400 horsepower and 350 ft.-lbs. of torque from a 5.0-liter V8 engine. It will eventually be offered as a two-door coupe, as well.In concept form, the LF-A measured 5 inches shorter in length than a Porsche 911, yet had a wheelbase that was 9 inches longer. It’s low, too, with a roof that comes in an inch and a half lower than the Mercedes-Benz SLR. The exaggerated proportions not only emphasize its performance intent, they serve as yet another iteration of a new styling direction that Lexus calls L-Finesse.

At the unveiling of the concept, Chief Operating Officer of Toyota Motor Sales Jim Press noted the LF-A’s close connection to Toyota’s Formula One program. “Theoretically developed to run in tandem with our efforts in Formula One, the LF-A would probably feature a power and drivetrain system strongly influenced by what’s being used in competition at the time.”

In plain English, that means we should expect a V10 engine, a spec that puts the LF-A in the same league as other notable exotics like the Lamborghini Gallardo and Porsche Carrera GT. Unlike Toyota’s Formula One powerplant, however, the LF-A’s V10 is expected to displace roughly 5 liters and generate around 500 horsepower. Toyota officials also boasted that a top speed of 200 mph was well within the LF-A’s reach.

Although already in prototype stage, the final production version of the LF-A isn’t expected for some time. Most estimates have Lexus unveiling the high-dollar halo car at the 2007 Tokyo Motor Show, but don’t be surprised to see Lexus pull the wraps off even earlier to gain maximum exposure from its long rumored project. With a price expected to top $100,000, the LF-A is one of the most ambitious cars yet from the Japanese automaker, but if its past projects are any indication the LF-A will be a car that other luxury sports car builders won’t be able to ignore.

Produced as a direct competitor to the luxury sport sedans of the leading European luxury marques, the Altezza/IS was designed with a greater performance emphasis than typically seen on prior Japanese luxury vehicles.

The design received critical acclaim at its 1998 launch, and was awarded Japan’s “Car of the Year” award for 1998-1999. A year later, Lexus began marketing the IS equivalent models in Europe, and the IS debuted in the U.S. as a 2001 model.

The AS200 (Chassis code TA-SXE-10, sedan or TA-GXE-10 FR Gita wagon, TA-GXE-15, 4WD Gita wagon), powered by a 1G-FE inline-6 engine generating 160 PS JIS (118 kW) or 155 PS DIN (114 kW) and mated to a 6–speed manual transmission (4–speed automatic optional)
The RS200 (Chassis code GH-SXE-10, sedan) powered by a Yamaha tuned 3S-GE inline-4 engine generating 210 PS JIS (154 kW) and mated to a 6–speed transmission (5–speed automatic optional)
The AS300 (Chassis code TA-JCE-10 FR Gita Wagon, or TA-JCE-15, 4WD Gita wagon) powered by a 2JZ-GE inline-6 engine generating 220 PS JIS (162 kW) or 215 hp SAE (160 kW) and mated to only a 5–speed automatic for the FR Gita Wagon or a 4–speed automatic for the 4WD Gita Wagon.

Lexus IS vehicles sold in Europe and North America, as well as the Japanese hatchback/station wagon version called the Gita (called Lexus IS SportCross in the U.S. and Europe) were only available in the 3.0 liter 6-cylinder version (2JZ-GE). In the U.S. market, sales fell below expectations; after hitting a high of 22,486 units in 2001, IS sales dropped below the 10,000-unit mark in 2004. The IS 200 fared better in Europe and Asia, but still fell well short of the sales volume achieved by the Mercedes-Benz C-Class and other, mostly German-made competitors. This trend was indicative of Lexus’ smaller global status; while Lexus’ range of cars is very successful in North America, the marque’s sales still lag behind its German rivals in Europe and several other markets.

The IS 200/300 interior featured unique elements not typically found in other Lexus models. These included a chrome metal ball shifter, pop-up navigation screen, and chronograph-styled instrument panel (with mini gauges for temperature, mpg, and volts). The styling cues of the rear light clusters on the first generation Lexus IS were copied by a number of after-market accessory manufacturers for applications on other vehicles. This iconic style of one or more internal lamp units, covered with a clear (or tinted) perspex cover made popular by Lexus, became known in many circles as ‘Lexus-style’ or ‘Altezza’ lights.

The EPA listed the first generation IS as a subcompact car, despite being a compact on the inside.

The 2JZ-GE powered IS series are popular amongst tuners in the U.S. because of their 6-cylinder engines. The Altezza is mostly popular amongst tuners not only because of its possible engine swap for the previous generation Toyota Supra’s 2JZ-GTE motor, but as it is viewed as the successor to the renowned AE86. Modified versions of the 2JZ-GTE have been seen with over 1000 hp.
2001 Toyota Altezza
2001 Toyota Altezza

In Japan, the RS200 has a wide availability of tuning parts, the engine block is similar to the last of the SW20 MR2 and ST202 Celica but offers an upgraded Dual VVT-i. As a result, a number of tuning companies has modified the IS/Altezza over the years.

TTE converted an IS 200 first, and within a few years RMM in the US converted an IS 300. The MillenWorks-built Lexus IS 430 was unveiled at the 2003 SEMA Show in Las Vegas, Nevada. The IS 430 prototype is an IS 300 fitted with a 4.3 L V8 from the Lexus GS. Lexus dubbed the IS 430 a one-off with no plans for production. In Europe, Toyota Team Europe (TTE) shoehorned a supercharged 4.3 L V8 into a IS 300 bodyshell, the result is a 405 PS ECE (298 kW) sedan capable of accelerating from 0-100 km/h in 4.5 seconds. TTE also produced an aftermarket supercharger kit for the IS 200, raising the power output to 204 ps ECE (150 kw).

At the mean time, a number of Japanese tuning firms, HKS, Blitz, Top Secret, Sard, Power Enterprise, including Toyota’s own TRD, started to develop plenty of performance parts, typically from super chargers, turbo chargers, and even individual throttle bodies, and sometimes complete car conversions.

The RS200 is also used by many racing teams, including TRD (Toyota Racing Development), to race in various touring car racing series across Asia. A Lexus IS 200, based on a heavily modified RS200, has also raced in the British Touring Car Championship with limited success.