| Cutting a cute profile behind Nissan executive Carlos Ghosn is the Jikoo, one of seven concept cars he rolled out at the 2003 Tokyo Motor Show. He announced an industry-leading operating profit margin of 11.3 percent for the first half of the year, a figure that has risen for four consecutive years.
Strictly hidden from public view until the curtain rose on the 37th Tokyo Motor Show in October, Nissan’s most exclusive concept car of the year spun into view. Behind the wheel of the shiny silver two-seater was Carlos Ghosn, president and chief executive, accompanied by a lady in a shimmering silver kimono.Modeled on the original 1935 Datsun Roadster, the Jikoo is a concept like no other: its luxury interiors and exterior finishes were specially created by Japanese craftsmen whose skills descend from the Edo period (1603-1867). This, Nissan says, is a straightforward way to show that its brand identity is rooted in the “Japanese DNA.” Click here to read more.. » |
Scribbled on October 8th 2008 in Nissan, Nissan Jikoo