When the engineers at Chrysler designed the Plymouth Pronto Spyder, a concept car unveiled at the 1998 North American International Auto Show in Detroit, they tailored it for a cost-savvy consumer who “wanted to have some fun,” according to John Herlitz, vice president of production and design for Chrysler.
One of the challenges in keeping the Spyder affordable was to lower manufacturing costs yet provide quality where customers really wanted it. The result was to spend less on building materials and more on the engine and stylistic details. The Chrysler f olks accomplished this by borrowing a materials application from Spyder’s cousin, the Plymouth Pronto, which was displayed at the 1997 NAIAS, and from Chrysler’s Composite Concept Vehicle shown at the 1997 Frankfurt Motor Show. Click here to read more.. »