February 6, 2008 – Chicago, IL – The Toyota 1/X concept vehicle made its North American debut today at the 2008 Chicago Auto Show. Developed by Toyota Motor Corporation, the Toyota 1/X compact hybrid offers a glimpse into the next era of automotive technological design. The Toyota 1/X redefines from its very roots the idea of what it means to be environmentally considerate. Pronounced 1/Xth, the name is derived from its vehicle mass, fuel consumption and emissions output, each totaling a fraction of that of other vehicles in its class. Click here to read more.. »
The Toyota Motor Triathlon Race Car (MTRC), a fuel cell concept car, made it debut at the 2004 New York International Auto Show. Toyota’s European design studio ED2 both designed and built the MTRC concept car. The MTRC concept car is also being showcased in Sony Playstation’s Gran Turismo 4 home video game. The ‘triathlon’ part of the name comes from Toyota’s intent to race the car on three venues: a narrow city street circuit, high-grip racetrack and an off-road track. The H2 vehicle is a 4-wheel drive machine with each wheel powered by a hydrogen fuel cell stack.