Branding the future
From the enlarged iron mark emblazoned on an aggressive trapezoidal grille to super-sized lettering across a sculptured tailgate, the XC60 Concept boldly announces that what lies on the road ahead will be clearly branded Volvo.
Pump up the Volvo
“In recent years we have successfully emphasized the Scandinavian characteristics that base prestige on timeless, functional elegance. Now we’re elevating our design DNA to an entirely new level by literally pumping up our cars’ visual volume,” says Steve Mattin.
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Scribbled on July 14th 2007 in Volvo, Volvo XC60