The Jaguar C-XF (for Concept-XF) is a concept car which indicates a new design direction for Jaguar cars. It was revealed at the North American International Auto Show in Detroit, Michigan. The C-XF concept is a preview of the forthcoming Jaguar XF model.
Details of the concept were officially unveiled by Jaguar on 3 January 2007.
The current and previous generations of Jaguar cars were notably “retro” in design, being heavily influenced by styling cues from classic Jaguars from the 1960s. The C-XF represents a departure from that design strategy. Although the C-XF has four doors, its shape is very much that of a coupe, following a design trend started by the already super-successful Mercedes-Benz CLS-Class. Jaguar knows this approach will limit the potential market for the car but that’s all part of the plan. The latest thinking within Jaguar is that its current woes are down to an overly ambitious, poorly conceived and executed plan to turn Jaguar into a large-volume rival for BMW, Mercedes-Benz and Audi. So now, instead of building the 200.000 cars per year, mooted at the turn of the century it will aim for somewhat less than 100,000, turning Jaguar into an exclusive, low-volume manufacturer of high-quality premium sporting cars. The Jaguar XK was the first tentative step in this direction the XF is the giant leap, as Ian Callum puts it: Jaguars should be perceived as cool cars, and cool cars attract interesting.