Maybach 57 2007


The Maybach 57 (chassis no. W240) and 62 (chassis no. V240) were the first automobile models of the Maybach brand since the brand’s revival by DaimlerChrysler AG (now Daimler AG). They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show. The concept car was based on the Mercedes-Benz S-Class sedan.
DaimlerChrysler AG attempted to buy the Rolls-Royce/Bentley marque when Vickers offered the company up for sale. When this attempt failed (they were outbid by Volkswagen, and BMW later exercised an option to acquire the Rolls-Royce car brand) they introduced the Maybach as a direct challenger in 2002. Both models are variants of the same ultra-luxurious automobile. The model numbers reflect the respective lengths of the automobiles in decimetres; the 57 is more likely to be owner-driven while the longer 62 is designed with a chauffeur in mind. The engine is a Mercedes-sourced 5.5-liter twin-turbo V12, generating 550 hp.

Series production start-up at the new Maybach “Manufaktur” facility as of autumn 2002
The Maybach badge, rich in tradition – a new interpretation Customised Saloon equipment and design Mercedes innovations for greatest comfort and safety Stuttgart, Aug 20, 2001

We proudly announce the rebirth of one of the most distinguished and exclusive car brands in the world: Maybach.
A synonym in the 1930s for superior quality and exclusive style, from now on this name steeped in tradition is being used to designate the new luxury car brand in the Mercedes-Benz Passenger Car and smart division at DaimlerChrysler. The Stuttgart automotive group has scheduled the presentation of the new Maybach saloon for autumn next year.


“We’re using the name Maybach to emphasise the unique character of our future premium-quality product,” Board Member of DaimlerChrysler AG, with responsibility for the Mercedes-Benz Passenger Car and smart division, “and to carry on the tradition of a legendary brand, whose exciting cars were the ultimate in design and technical perfection in the years between 1921 and 1940. We are pursuing these very same goals in the development of the new Maybach. Based on state-of-the-art Mercedes technology, the vehicles will set new standards in the world of premium cars, thus paying due honour to the great name of Maybach”.

The logo is also a reminder of the earlier German luxury car brand. In a modern interpretation, it takes its lead from the striking emblem which once used to adorn the radiators of these much-admired cars: “MM” once stood for “Maybach Motorenbau” — and in future it will mean “Maybach Manufaktur”. Situated on the radiator grille of the new Maybach Saloon, the silver badge harmonises perfectly with the luxury car’s body lines.
Including Maybach, a total of six passenger car brands are now owned by the DaimlerChrysler Group: Mercedes-Benz, Maybach, smart, Chrysler, Jeep and Dodge.

Even at the beginning of the last century — when motor cars were in their early infancy — the name of Maybach was closely associated with the still relatively new Mercedes brand. In 1900 Wilhelm Maybach, technical director at Daimler-Motoren-Gesellschaft and long-time companion of Gottlieb Daimler, developed the first Mercedes; with its front-mounted aluminium engine, twin camshafts and advanced-design honeycomb radiator, it was a milestone in automotive engineering of the day and paved the way for all modern passenger cars. That is why in France the inventor of these developments became respectfully known as “roi des constructeurs” — king of the design engineers.


In April 1907 Wilhelm Maybach left the company in Stuttgart and devoted his efforts to the design of large engines for Graf Zeppelin’s airships. His company “Luftfahrzeug-Motorenbau GmbH” later became “MTU Friedrichshafen”; today, this company belongs to the MTU/Diesel Engines unit of DaimlerChrysler.
In 1921 Maybach’s son Karl began production of luxurious and technically perfect motor cars at Friedrichshafen on Lake Constance. His flagship was the powerful twelve-cylinder model, the Maybach Zeppelin DS 8, the biggest German luxury car of the 1930s. Maybach body shells were manufactured by renowned German specialists, based on individual customer requirements. Hence, every Maybach was a unique creation, reflecting the individual style of its owner; no two cars were alike.

Maximum individuality, stylish elegance and strongly-stated exclusiveness with maximum comfort — these are the aims of the newly-founded car brand Maybach in the DaimlerChrysler Group.

Detailed attention to every single customer and the fulfilment of the most demanding individual requirements will be given priority. For this reason, Maybach saloons will not be designed by referring to a catalogue or to a list of standard equipment; instead, a detailed exchange of ideas will first take place between the customer and a customer consultant. The customer can choose from a unique range of the finest materials, exclusive colours and innovative technical details, ranging from individually designed trim, through inlaid work, to high-specification business equipment in the rear. This means that every example of the new Maybach is a unique, valuable, custom-made piece.


A purpose-built Maybach service centre is planned in Sindelfingen, with the laying of the foundation stone taking place this year. This service centre is to function as a “Centre of Excellence” and will serve as a model for other special Maybach consultancy centres to be set up by DaimlerChrysler in certain countries. All these centres will be in close contact with the Maybach “Manufaktur” and the development centre in Sindelfingen, so that designers and engineers can be involved in the individual design process of the luxury saloons at any time.

Manufacture at the DaimlerChrysler site in Sindelfingen is thus in keeping with the high standards associated with the brand. It provides the flexibility needed to fulfil individual equipment requirements and ensures crafted perfection of the highest order. No more than seven cars a day will be produced at the Maybach “Manufaktur”.


In addition to the greatest possible individuality, aesthetic appeal and precision, the new luxury car brand in the DaimlerChrysler Group is banking on its technical supremacy — and is here also in line with the tradition of the legendary Maybach saloon cars of the 1930s.
Development work on the Maybach is in the hands of the best engineers at the Mercedes Technology Center (MTC) in Sindelfingen, which means that the new brand benefits from a smooth transfer of expertise. In important areas such as safety, reliability, functionality and long service life, the Maybach also offers tried-and-tested Mercedes qualities.

Maybach customers can choose between two body variants. In the chauffeur-model saloon with its long wheelbase, they can enjoy unequalled quantities of space and matchless comfort. Rear-seat passengers can adjust their individual seats to a comfortable reclining position, thus ensuring a particularly relaxed ride thanks to automatically extending leg and footrests.

A newly developed V12 engine with bi-turbo-charging works away under the luxury car’s bonnet, providing superior performance while at the same time meeting the high comfort requirements of the new car brand.
Manufacture: Flexible manufacturing of between 1000 and 1500 luxury cars a year.
The Maybach “Manufaktur” will come on-stream in autumn 2002, with the capability to produce up to 1500 Saloons a year in flexible manufacture. The biggest markets for the luxury car are the USA, western Europe and Japan.

Maybach 57

The Maybach 57 is the base variant of the Maybach lineup. It is 5.73 meters long (hence the 57 designation).

DaimlerChrysler revealed the Maybach 57 S at the 2005 Geneva Motor Show. It uses a 6.0 L version of the V12 engine manufactured by Mercedes-AMG. Power output is 604 hp (450 kW) and 738 ft·lbf (1000 N·m), providing a sub-5 second sprint to 60 mph (97 km/h). It also rides 0.5 in (13 mm) lower on 20 in (508 mm) wheels. The North American unveiling was at the Los Angeles Auto Show in January 2006.

The S stands for “special” and not for “sport”.
Maybach automobiles are priced to directly compete with Rolls-Royce. The below dollar and other currency equivalents are based on March 28th, 2007 exchange rates:

Maybach 57 – $335,500 (£170,796, or €251,396) ($465,500 with all options + taxes, delivery)
Maybach 57 S – $377,000 (£191,923, or €282,492) ($507,000 with all options + taxes, delivery)

No Brabus Maybach prices have been given yet.

Options, taxes, delivery, etc., can cost approximately US$130,000 alone.

The tuning firm Brabus, famous for high-performance and stylistic aftermarket modifications to Mercedes-Benz and Smart automobiles, produced a version of the 57/62 in 2004 which adds significant performance, features and style to the models. Electronically limited to a 300km/h (186.411 miles/hour) speed limit, these large vehicles produce 1026 N·m of torque and accelerate from standstill to 100 km/h in 4.9 seconds.

This makes the Brabus Maybach arguably the fastest super-luxury motorcar in the world, a trend which was started in 1968 by the Mercedes-Benz 300SEL 6.3.

Scribbled on January 5th 2008 in Maybach, Mercedes-Benz
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