Peugeot 407 Elixir Concept

peugeot_407_elixir_concept-_2003.jpg

The 407 was the successor to the hugely successful Peugeot 406, and was launched on May 27 2004. The streamlined design of the car was seen as quite radical, its most distinctive features being its large front grille and the steeply raked screen pillars.

The estate, known as the 407 SW, was launched four months after the saloon, whereas the coupe has been on sale since early 2006.

Sales in the United Kingdom, France and most of the rest of Europe have been relatively strong, but a considerable number of owners (in the UK at least) have highlighted their disappointment with the car’s reliability in several motoring surveys. Its build quality has also been damned by many owners, though it has received high acclaim for its ride and handling.

Peugeot 407 SW

The first advertisement, known as “The Toys” or “Les Jouets”, features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière and Benjamin Lebeau) with their song Can You Touch Me, an adaptation of their earlier song, Can You Trust Me.

The follow up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems. The soundtrack features (I’m Gonna) Kick You Out by the Caesars, taken from their album, 39 Minutes of Bliss (in an Otherwise Meaningless World).

The commercials use the slogan Playtime is Over, which some perceive to be a retort to the Renault’s Laguna slogan Serious Playtime.

The saloon version of the 407 was firstly previewed with the name “407 Elixir” at the 2003 Frankfurt Motor Show. The “407 Silhouette” is a race car with most design features of the current coupe. A version almost identical to the released coupé was presented at the 2005 Geneva Motor Show under the name “407 Prologue”.

The “407 Macarena” is a four-door coupe convertible produced by Heuliez and presented a at the 2006 Geneva Motor Show.

1.8 L (1749 cc) EW7 I4, 117 PS (115 hp/86 kW) and 118 ft·lbf (160 N·m)
2.0 L (1997 cc) EW10 I4, 138 PS (136 hp/101 kW) and 140 ft·lbf (190 N·m)
1.6 L (1560 cc) DV6 HDi Diesel I4, 110 PS (108 hp/81 kW) and 177 ft·lbf (240 N·m)
2.0 L (1997 cc) DW10 HDi Diesel I4, 136 PS (134 hp/100 kW) and 236 ft·lbf (320 N·m)
2.2 L (2230 cc) EW12 I4, 160 PS (158 hp/118 kW) and 160 ft·lbf (217 N·m)
2.9 L “3.0″ (2946 cc) ES9 V6, 211 PS (208 hp/155 kW) and 214 ft·lbf (290 N·m)
2.7 L (2720 cc) HDi Diesel V6, 201 PS (198 hp/148 kW) and 325 ft·lbf (441 N·m)

Scribbled on July 7th 2007 in Peugeot, Peugeot 407, Pictures
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